Have your competitors moved ahead of you? Are you starting a Restaurant SEO and want to get your piece of the action? Marketing for a restaurant can be tough to navigate. The days of newspaper advertisements or yellow pages are long gone, but digital advertising for the restaurant is expensive, leaving you feeling like your wallet is leaking and little else.
In 2020 you would like to not only be where your customers are looking. For future profitability, you would like your own digital marketing machine, that doesn’t disappear when the ads stop, turning leads off sort of a tap.
We’ve spent years refining our proven SEO marketing strategies to grow website traffic through valuable longtail keywords and involves restaurant businesses. That’s excellent news for you! I’m getting to share the key SEO strategies we use to consistently grow the number of leads and drive down the value per lead, boosting profit for our clients.
Click the link above to jump straight to the restaurant SEO marketing case study or read on for insight into marketing strategies for food that really works.
In this digital marketing guide, we’ll give you a rundown of marketing for restaurant and how you can use these tips to help grow your business (with examples). We’ll cover:
The days of flipping through the Yellow pages and other Australian directories are well behind us. If you continue to use these sorts of marketing services you’re probably here because it’s not working for your business. In fact, there’s a whole generation that has grown up with the web, and doubtless wouldn’t know what the Yellow pages are!
The fact is 4 in 5 consumers conduct local searches from order oriented search in local area. And in Australia, 93% of people use Google as the search engine of choice to find the products, information and restaurant-oriented services they need.
Understanding what potential clients are searching for is a key part of digital marketing food industries. Below is a list of the most important keywords that you need to be targeting in a food industries SEO campaign (from highest to lowest search volume).
To rank for these keywords, you need to use them naturally in all areas of digital marketing & local SEO for Restaurant.
Go to Google now and search, “restaurant (your city)” or, “online ordering (your city)”. In fact, your website browser will remember the websites you visit most frequently and show them higher in search results, so to see what other people might see use an online tool to find your real ranking. If you don’t see your website listed on the first page, you’re losing business to other companies who have realized the value of digital marketing for Restaurant SEO.
Why let your competitors get all the action! The restaurant SEO marketing strategies I’m about to share with you next achieve up to 10x traffic value for Local SEO .
Not at all like AdWords, a best position on Google’s guide and natural postings can’t be purchased. It must be earned through search engine optimization program, or SEO. Our Restaurant marketing company has a local SEO focus, to maximize exposure in your service area. The key parts of our Restaurant SEO strategy are:
Let’s look in more detail and give you some actionable food industries SEO marketing tips.
Optimizing your website for Google can help then find, understand and better rank your website. It’s a good idea to do an free SEO audit tool of your website, but a few simple optimizations will have an impact.
Most average restaurant websites consist of just a handful of pages, home, services, gallery, contact, and maybe an about us page. Show Google you deserve to be ranked ahead of your competition by creating pages with the information people are looking for. Here’s the three types of website copywriting that will help you do just that.
Create individual restaurant services pages for each of the types of restaurant offering system. With a targeted webpage, you are more relevant and likely to appear in search when someone is looking for these specific services.
Links to your website an important signal Google uses to judge how to place you in search results. At the point when another website links to yours it’s sort of like a decision in favor of you and your business. Quality comes before quantity, so when you see those nasty messages promising hundreds or thousands of connections, don’t be sucked in. That kind of low-quality high scale link building will only harm your website.
If your website content is awesome enough people will naturally link to it, but it pays to be pro-active. The best place to start is with the these Australian local directories. Look for opportunities from other food industries and trade websites as well, such as home improvement blogs, food industries suppliers, and restaurant industries industry associations.
People look for and trust online reviews, so make sure you ask your clients to leave reviews on your Google map listing, and other directories. Proactively building a 5-star online reputation will mean more clicks from search results. So get more Google reviews than your competitors!
With 14 million Australians on Facebook for an average 50mins every day, using a Facebook business page is a great way to stay ‘top of mind’.
Recollect that we discussed beginning a blog? Such an enlightening, engaging or rousing substance is ideal for building your social media following! Blend it in with photographs from current occupations, customer tributes, and sharing substance from other restaurant and home improvement sites.
The quickest way to turn people off your posts is to overdo the sales pitch. Keep your posts 90% informative and 10% sales to be well received. A solid social media marketing strategy doesn’t stop at Facebook though, feeding your content to other popular sites multiplies it’s reach and exposure.
Can digital marketing and SEO for restaurant grow a business? Absolutely! It’s working for your competitors and our clients right now. Following our proven restaurant SEO strategies, we were able to achieve the following results, growing the Company from a one man startup to four vans on the road and the phone ringing off the hook.