Most average restaurant websites consist of just a handful of pages, home, services, gallery, contact, and maybe an about us page. Show Google you deserve to be ranked ahead of your competition by creating pages with the information people are looking for. Here’s the three types of website copywriting that will help you do just that.
Create individual restaurant services pages for each of the types of restaurant offering system. With a targeted webpage, you are more relevant and likely to appear in search when someone is looking for these specific services.
Links to your website an important signal Google uses to judge how to place you in search results. At the point when another website links to yours it’s sort of like a decision in favor of you and your business. Quality comes before quantity, so when you see those nasty messages promising hundreds or thousands of connections, don’t be sucked in. That kind of low-quality high scale link building will only harm your website.
If your website content is awesome enough people will naturally link to it, but it pays to be pro-active. The best place to start is with the these Australian local directories. Look for opportunities from other food industries and trade websites as well, such as home improvement blogs, food industries suppliers, and restaurant industries industry associations.
People look for and trust online reviews, so make sure you ask your clients to leave reviews on your Google map listing, and other directories. Proactively building a 5-star online reputation will mean more clicks from search results. So get more Google reviews than your competitors!
With 14 million Australians on Facebook for an average 50mins every day, using a Facebook business page is a great way to stay ‘top of mind’.
Recollect that we discussed beginning a blog? Such an enlightening, engaging or rousing substance is ideal for building your social media following! Blend it in with photographs from current occupations, customer tributes, and sharing substance from other restaurant and home improvement sites.
The quickest way to turn people off your posts is to overdo the sales pitch. Keep your posts 90% informative and 10% sales to be well received. A solid social media marketing strategy doesn’t stop at Facebook though, feeding your content to other popular sites multiplies it’s reach and exposure.
Can digital marketing and SEO for restaurant grow a business? Absolutely! It’s working for your competitors and our clients right now. Following our proven restaurant SEO strategies, we were able to achieve the following results, growing the Company from a one man startup to four vans on the road and the phone ringing off the hook.