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Restaurant SEO

Our Restaurant SEO Marketing Strategy

Have your competitors moved ahead of you? Are you starting a Restaurant SEO and want to get your piece of the action? Marketing for a restaurant can be tough to navigate. The days of newspaper advertisements or yellow pages are long gone, but digital advertising for the restaurant is expensive, leaving you feeling like your wallet is leaking and little else.

 

In 2020 you would like to not only be where your customers are looking. For future profitability, you would like your own digital marketing machine, that doesn’t disappear when the ads stop, turning leads off sort of a tap.

To find a food corner near me 95% of the time people simply pull out their phone and look for local food on Google. To be the one they find you’ll get to put restaurant SEO or program optimisation at the core of your restaurant SEO marketing plan, boosting your website to the primary page ranking results.

We’ve spent years refining our proven SEO marketing strategies to grow website traffic through valuable longtail keywords and involves restaurant businesses. That’s excellent news for you! I’m getting to share the key SEO strategies we use to consistently grow the number of leads and drive down the value per lead, boosting profit for our clients.

 
Before we get into revealing how digital marketing for restaurant SEO really works. This restaurant SEO marketing case study is proof (not marketing jargon and shady guarantees, proof!) conversion-optimized website design new structure of Google algorithm follow-up and experienced local SEO experts produce incredible results-driving many restaurant conversion leads monthly and millions in revenue!

Restaurant SEO Marketing Guideline

Click the link above to jump straight to the restaurant SEO marketing case study or read on for insight into marketing strategies for food that really works.

 

In this digital marketing guide, we’ll give you a rundown of marketing for restaurant and how you can use these tips to help grow your business (with examples). We’ll cover:

  • Digital marketing for restaurant. Does it work?
  • The 3 ways to get on the first page of Google
  • The top 5 restaurant ordering keywords driving leads and traffic
  • Website technical SEO for restaurant (Make your website Google friendly)
  • Essential content to attract and convert customers
  • How to build links and authority
  • Social media for restaurant website SEO
  • Restaurant SEO marketing case study ($1M+ Revenue From SEO)

Digital marketing for Restaurant. Does it work?

The days of flipping through the Yellow pages and other Australian directories are well behind us. If you continue to use these sorts of marketing services you’re probably here because it’s not working for your business. In fact, there’s a whole generation that has grown up with the web, and doubtless wouldn’t know what the Yellow pages are!

 

The fact is 4 in 5 consumers conduct local searches from order oriented search in local area. And in Australia, 93% of people use Google as the search engine of choice to find the products, information and restaurant-oriented services they need.

How do I get on the first page of Google?

There are four ways your restaurant company name with primary keywords can appear on the first page of Google.

Paid listings

The paid section of the search results is based on a bidding system called Google Ads (formerly Google Adwords). The order in which the advertisers are displayed is based on how much they are prepared to ‘pay per click’ (PPC) when the keyword they bid on is searched. So, there is no monthly fee for appearing (other than agency management fees), you pay when someone clicks on your link.PPC is a good way to market your business, but it should be thought of as a short-term solution, as some food industry keywords can cost over $33.00 per click which gets expensive quickly.

Google maps

The three map listings are very important for food industry and local businesses, as they appear anytime Google thinks local results are most relevant. Google knows someone searching for ‘food near + your city’ are looking for local fast food companies in their area, and shows the map listings accordingly.You must submit your food industry business information on “Google My Business” to be able to appear in Google maps. Unlike paid ads the map listings are ‘organic’ meaning websites are placed according to Google’s search algorithm.

Organic listings

The websites you see in the organic listings (and maps) are there because Google believes they are the best quality and most relevant to the search intent. The process of earning your place in Google’s organic and map listings is called Search Engine Optimization, or SEO.Food Industry SEO is a medium – long term investment, once you earn a place in Google’s search results there is no cost per click to stay there.

Where do people click?

Paid listings attract around 30% of the clicks with the other 70% going to map and organic listings. So, the next question for Fast food marketing is…

What is the top restaurant ordering keywords?

Understanding what potential clients are searching for is a key part of digital marketing food industries. Below is a list of the most important keywords that you need to be targeting in a food industries SEO campaign (from highest to lowest search volume).

  • Restaurant (your city)
  • Restaurant near me(your city)
  • Restaurant nearby (your city)
  • Order online (your city)
  • Takeaway food (your city)
  • Reservation near me or nearby in (your city)

To rank for these keywords, you need to use them naturally in all areas of digital marketing & local SEO for Restaurant.

Where do you rank right now?

Go to Google now and search, “restaurant (your city)” or, “online ordering (your city)”. In fact, your website browser will remember the websites you visit most frequently and show them higher in search results, so to see what other people might see use an online tool to find your real ranking. If you don’t see your website listed on the first page, you’re losing business to other companies who have realized the value of digital marketing for Restaurant SEO.

 

Why let your competitors get all the action! The restaurant SEO marketing strategies I’m about to share with you next achieve up to 10x traffic value for Local SEO .

 

Ready to take action & grow your business next level?

Call 0404 425 874

Our Restaurant SEO Marketing Strategy

Not at all like AdWords, a best position on Google’s guide and natural postings can’t be purchased. It must be earned through search engine optimization program, or SEO. Our Restaurant marketing company has a local SEO focus, to maximize exposure in your service area. The key parts of our Restaurant SEO strategy are:

 

  1. Optimizing your website so it’s easy for Google to find and understand.
  2. Creating Restaurant website content that explains your services, informs and inspires potential clients.
  3. Building quality Local links to your website that boost your authority.
  4. Generating social signal – After all how good can a website be if no one is sharing it?

 

Let’s look in more detail and give you some actionable food industries SEO marketing tips.

Website SEO For Restaurant

Optimizing your website for Google can help then find, understand and better rank your website. It’s a good idea to do an free SEO audit tool of your website, but a few simple optimizations will have an impact.

  1. Make sure your website is indexed by Google. Search for “site:yourcompany.com.au” If no results appear, or your homepage doesn’t appear first there is a serious issue!
  2. Is your business address on your website? To attract local rankings and food industries clients make sure to mention your location and service area on your home page.
  3. Write SEO optimized meta tags for your home page. The meta title and meta description are important because they influence how you appear in search results. They should include some of the local food industries keywords we looked at earlier and your main services.

Copywriting For Restaurant

Most average restaurant websites consist of just a handful of pages, home, services, gallery, contact, and maybe an about us page. Show Google you deserve to be ranked ahead of your competition by creating pages with the information people are looking for. Here’s the three types of website copywriting that will help you do just that.

Create individual restaurant services pages for each of the types of restaurant offering system. With a targeted webpage, you are more relevant and likely to appear in search when someone is looking for these specific services.

Link Building For Restaurant Website

Links to your website an important signal Google uses to judge how to place you in search results. At the point when another website links to yours it’s sort of like a decision in favor of you and your business. Quality comes before quantity, so when you see those nasty messages promising hundreds or thousands of connections, don’t be sucked in. That kind of low-quality high scale link building will only harm your website.

If your website content is awesome enough people will naturally link to it, but it pays to be pro-active. The best place to start is with the these Australian local directories. Look for opportunities from other food industries and trade websites as well, such as home improvement blogs, food industries suppliers, and restaurant industries industry associations.

People look for and trust online reviews, so make sure you ask your clients to leave reviews on your Google map listing, and other directories. Proactively building a 5-star online reputation will mean more clicks from search results. So get more Google reviews than your competitors!

Social Media For Restaurant SEO

With 14 million Australians on Facebook for an average 50mins every day, using a Facebook business page is a great way to stay ‘top of mind’.

 

Recollect that we discussed beginning a blog? Such an enlightening, engaging or rousing substance is ideal for building your social media following! Blend it in with photographs from current occupations, customer tributes, and sharing substance from other restaurant and home improvement sites.

 

The quickest way to turn people off your posts is to overdo the sales pitch. Keep your posts 90% informative and 10% sales to be well received. A solid social media marketing strategy doesn’t stop at Facebook though, feeding your content to other popular sites multiplies it’s reach and exposure.

Marketing For Restaurant: Case Study

Can digital marketing and SEO for restaurant grow a business? Absolutely! It’s working for your competitors and our clients right now. Following our proven restaurant SEO strategies, we were able to achieve the following results, growing the Company from a one man startup to four vans on the road and the phone ringing off the hook.

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