Have your competitors moved ahead of you? Are you starting a NDIS Industry and want to get your piece of the action? Marketing for NDIS industry can be tough to navigate. The days of newspaper advertisements or yellow pages are long gone, but digital advertising for NDIS industry is expensive, leaving you feeling like your wallet is leaking and little else.
In 2020 you need to not only be where your customers are looking. For long term profitability you need your own digital marketing machine, that doesn’t disappear when the ads stop, turning leads off like a tap.
To find a NDIS corner near me 95% of the time people simply pull out their phone and search for a local NDIS on Google. To be the one they find you’ll need to put NDIS industry SEO or search engine optimization at the core of your NDIS industries marketing plan, boosting your website to the first page results.
We’ve spent years refining our proven SEO marketing strategies to grow website traffic and calls for NDIS industries businesses. That’s good news for you! I’m going to share the key SEO strategies we use to consistently grow the number of leads and drive down the cost per lead, boosting profit for our clients.
Before we get into revealing how digital marketing for NDIS industries really works, let me share some client results with you. This NDIS industry marketing case study is proof (not marketing jargon and shady guarantees, proof!) a conversion optimized website design and experienced local SEO experts produce incredible results driving hundreds of NDIS industry leads every month and millions in revenue!
Click the link above to jump straight to the NDIS industry marketing case study or read on for insight into marketing strategies for NDIS that really works.
In this digital marketing guide, we’ll give you a rundown of marketing for NDIS industry and how you can use these tips to help grow your business (with examples). We’ll cover:
The days of flipping through the Yellow pages are well behind us. If you still use these kinds of marketing services you’re probably here because it’s no longer working for your business. In fact, there is an entire generation that has grown up with the internet, and probably wouldn’t know what the yellow pages are!
The fact is 4 in 5 consumers conduct local searches from blocked drains to bathroom renovations. And in Australia 93% of people use Google as the search engine of choice to find the products, information and NDIS-oriented services they need.
Paid listings. The paid section of the search results is based on a bidding system called Google Ads (formerly Google Adwords). The order in which the advertisers are displayed is based on how much they are prepared to ‘pay per click’ (PPC) when the keyword they bid on is searched. So, there is no monthly fee for appearing (other than agency management fees), you pay when someone clicks on your link.
Google maps. The three map listings are very important for NDIS industry and local businesses, as they appear anytime Google thinks local results are most relevant. Google knows someone searching for ‘NDIS near + your city’ are looking for local fast NDIS companies in their area, and shows the map listings accordingly.
You must submit your NDIS industry business information on “Google My Business” to be able to appear in Google maps. Unlike paid ads the map listings are ‘organic’ meaning websites are placed according to Google’s search algorithm.
Organic listings. The websites you see in the organic listings (and maps) are there because Google believes they are the best quality and most relevant to the search intent. The process of earning your place in Google’s organic and map listings is called Search Engine Optimization, or SEO.
NDIS Industry SEO is a medium – long term investment, once you earn a place in Google’s search results there is no cost per click to stay there.
Where do people click? Paid listings attract around 30% of the clicks with the other 70% going to map and organic listings. So, the next question for Fast NDIS marketing is…
Understanding what potential clients are searching for is a key part of digital marketing for NDIS. Below is a list of the most important keywords that you need to be targeting in a NDIS service SEO campaign (from highest to lowest search volume).
To rank for these keywords, you need to use them naturally in all areas of digital marketing & local SEO for NDIS industries.
Go to Google now and search, “NDIS provider(your city)”. In fact, your website browser will remember the websites you visit most frequently and show them higher in search results, so to see what other people might see use an online tool to find your real ranking. If you don’t see your website listed on the first page, you’re losing business to other companies who have realized the value of digital marketing for NDIS industries.
Why let your competitors get all the action! The NDIS industries marketing strategies I’m about to share with you next achieve up to 10x traffic value vs paid advertising with AdWords.
Unlike AdWords, a top spot on Google’s map and organic listings can’t be bought. It needs to be earned through search engine optimization, or SEO. Our NDIS industries marketing company has a local SEO focus, to maximize exposure in your service area. The key parts of our NDIS industries SEO strategy are:
Let’s look in more detail and give you some actionable NDIS industries SEO marketing tips.
Create individual NDIS industries services pages for each of the types of NDIS industries you offer. With a targeted webpage, you are more relevant and likely to appear in search when someone is looking for these specific services.
Having a visually appealing gallery to showcase your work is essential, but you need more than images to convince visitors and Google of your expertise.
If people in your area are researching “electric vs gas hot water systems” or “how to stop water hammer” they are only going to find you if you’ve written about it. And guess what? If they decide to get some professional help who are they going to call?
Build local landing pages for your most important suburbs. Once they are ranking each page will generate leads that can really add up. Start with the suburbs near you and work out from there. Don’t go overboard here, stick to the more populated suburbs for best effect and customize each page with testimonials from jobs in each suburb.
Links to your website an important signal Google uses to judge how to place you in search results. When another website links to yours it’s kind of like a vote for you and your business. Quality comes before quantity, so when you see those spammy emails promising hundreds or thousands of links, don’t be sucked in. That kind of low-quality high scale link building will only harm your website.
If your website content is awesome enough people will naturally link to it, but it pays to be pro-active. The best place to start is with these Australian local directories. Look for opportunities from other NDIS industries and trade websites as well, such as home improvement blogs, NDIS industries suppliers, and NDIS industries industry associations.
People look for and trust online reviews, so make sure you ask your clients to leave reviews on your Google map listing and other directories. Proactively building a 5-star online reputation will mean more clicks from search results. So get more Google reviews than your competitors!
With 14 million Australians on Facebook for an average 50mins every day, using a Facebook business page is a great way to stay ‘top of mind’.
Remember we talked about starting a blog? This sort of informative, entertaining or inspiring content is perfect for building your social media following! Mix it in with photos from current jobs, client testimonials, and sharing content from other NDIS industries and home improvement websites.
The quickest way to turn people off your posts is to overdo the sales pitch. Keep your posts 90% informative and 10% sales to be well received. A solid social media marketing strategy doesn’t stop at Facebook though, feeding your content to other popular sites multiplies its reach and exposure.
Can digital marketing and SEO for NDIS industries grow a business? Absolutely! It’s working for your competitors and our clients right now. Following our proven NDIS industries SEO strategies, we were able to achieve the following results, growing the Gold Coast NDIS industries Company from a one-man startup to four vans on the road and the phone ringing off the hook.
Applying best practice local SEO for NDIS industries and drawing on the different strengths of our experienced team, this marketing campaign achieved over 300 first page keyword rankings. driving a massive 80% increase in website traffic.