Conversion Rate Optimisation: Top Tips for Websites Struggling with Traffic

Is your website not getting many visitors? You’re not alone! Many sites struggle with this. But don’t worry, you can still make your website better. Conversion Rate Optimisation, or CRO, helps you make sure visitors do what you want them to, like signing up for a newsletter, buying something, or filling out a form.

CRO focuses on making the visit better for people, so they are more likely to do these things. Even with few visitors, you can use different ways to improve your website and get good results. Let’s look at some top tips to help your website succeed, even with low traffic!

What is the Conversion Rate?

Website traffic is very important for online businesses. More visitors can mean more customers and more money. Traffic also helps try new ideas with something called conversion rate optimisation (CRO). CRO means changing a website to get more people to buy things or sign up.

Big companies like eBay and Google have lots of visitors, so they can learn easily what works. Smaller websites don’t have as many visitors. This makes it harder to know what changes help. However small businesses can still improve their websites. They can use special tips and tricks that work even if they don’t have a lot of traffic.

What Constitutes a Good Conversion Rate?

Are you seeing a conversion rate of 3%, 5%, or even 10%? You might wonder if that’s the best you can do. On average, landing pages have a conversion rate of about 2.35%. The best 25% of them get rates of 5.31% or higher. The top 10% do even better, reaching 11.45% or more. Remember, what is considered a “good” conversion rate can change depending on your industry, niche, goals, traffic sources, and who your audience is. By knowing where you stand now, you can make steady improvements that match your business goals.

Some advertisers get conversion rates that are two or three times better than the average! So, do you want to be just average, or do you want your account to stand out and do really well?

We studied landing pages and conversion rates to find out what the best ones do. Guess what? You’re closer to getting better conversion rates than you think! You might just need to try some new and different ideas.

Key Points:

• What is Conversion Rate Optimisation?
  Conversion Rate Optimisation, or CRO, is about making your website better so more people do things you want. This could involve making a purchase or subscribing to a newsletter. Think of it like fixing up a store so more people come in and buy things. It’s about small changes that make a big difference in getting people to take action.
• Benefits of Conversion Rate Optimisation: CRO helps your website get more customers without needing extra visitors. By making small changes, you can encourage people to buy or sign up. It’s a smart way to make the most of your site!

How to Calculate Your Conversion Rate

Here’s how you calculate it: divide the number of conversions by the number of visitors, then multiply by 100 to get a percentage. It’s like finding out how many out of 100 visitors do what you want.

To track conversions, you can use special tools that show when people do things you want, like sign up or buy something. These tools let you set up a special event to count as a conversion, such as downloading an e-book. You choose the action, and the tool tracks it for you. It’s like having a helper that tells you when someone did what you hoped for on your website.

Let’s say 300 people downloaded your e-book, and 15,000 people visited your website. To find the conversion rate, you divide 300 by 15,000. This equals 0.02. Then, multiply 0.02 by 100 to get 2%. This means 2 out of every 100 visitors downloaded your e-book.

When calculating conversion rates, only count the visitors who see the pages where they can do what you want, like signing up or making a purchase. This helps you get the right conversion rate for each action you’re tracking. To find the overall conversion rate for your whole site, add up all the conversions and then divide by the total number of people who visited your site. It’s like making sure you’re only counting the right group of people to see how well your site is doing!

Challenges of Optimising Low-Traffic Websites

Testing is really important to make sure your website works well and makes money. To get good results from tests, you need a lot of data. More traffic means more data, but getting more visitors can be hard and expensive for new and small businesses.

Small websites can have a hard time improving their conversion rates because they don’t get as many visitors. This means it takes longer to see if the changes they make to the website are working. If they stop testing too soon, they might think something is working when it really isn’t. This can slow down how fast they can get better. It’s like trying to see how a new game works with only a few friends; you might not know if everyone likes it until more people try it out.

A/B testing is one way to see which website changes are best, but it can be tricky with low traffic. If your website doesn’t get many visitors, you might want to ask a CRO company for help. They can guide you through improving your site, even if not many people visit it. Knowing how CRO can help your website succeed is important for your online success!

Conversion Rate Optimisation Strategies for Low-Traffic Sites

For websites that don’t get a lot of visitors, it’s really important to turn those visitors into customers. Even if not many people visit, you want to make sure the ones who do take action, like buying something or signing up. To do this, you can use conversion rate optimisation (CRO) strategies. These are ways to make your website work better for you. These are some of the top tips for you:

Conduct Tests with Low Confidence Levels

In statistics, the confidence level tells you how sure you can be about your test results. A higher confidence level means you can trust the results more. For example, if you have a 95% confidence level, it means you’re 95% sure your results are right, with only a 5% chance they might be wrong.

When you test things on your website, like a new design, the confidence level helps you know how much data you need. But if your website doesn’t get many visitors, gathering enough data can be tough. To get results faster, you might use a lower confidence level.

When you test a new website design and you are 85% sure it’s right, you can decide what to do even if not many people visit. It might not be very exact, but it lets you try new ideas quickly without waiting for lots of visitors.

To make your website better, you can get help from a conversion rate optimisation company. They know the best ways to test changes, even if only a few people visit your site.

Monitor Micro-Conversions

Conversion is like a journey with many small steps leading to one big goal. These small steps are called micro-conversions, and the big goal is the macro conversion.

Micro-conversions show that people are interested in what you have. They are important for websites with few visitors because they happen more often. For example, a blog might have more people sign up for a newsletter than buy a book. Tracking these small actions helps you collect more information for testing.

While having more micro-conversions helps you test with fewer visitors, focusing too much on them can be tricky. They might not always lead to more money if they don’t directly help your main goal.

To make sure micro-conversions really help your website, think of them as part of the whole journey users take. Improving these small steps can make visitors happier and help you reach your big goals.

To make your website work better, think about getting help from a conversion rate optimisation company. They can help you track and improve both small and big steps to get better results!

Implement Significant Changes

When you’re testing a website that doesn’t get many visitors, it’s hard to learn much from small changes. But you can still find out what works best!

Instead of changing tiny details, try making big changes. Big changes can show you clearer results about what people like. For example, if you’re testing a new look for your website, changing the whole design might be better than just moving a button.

Imagine your old page gets 5 out of 100 people to do what you want (like sign up or buy something). If you make big changes and the new page gets 45 out of 100, that’s a big jump! This shows the new design is better.

So, making big changes can help you see what works best faster. If you want to make your website better, a conversion rate optimisation company can help. They know how to run tests that can improve your website’s performance!

Utilise Personalisation with Dynamic Data

Personalisation on a website means showing visitors things they like based on what they did before. This helps make more people do what you want, like buying something.

Websites can use information like what you searched for, where you live, or what you clicked on. For example, Spotify suggests songs based on what you listened to before. This is what makes using your site more fun.

Even if not many people visit your site, personalisation can still help. A small bookstore used a tool to suggest books people might like. This made their sales go up by 30%, and people spent 20% more money. To make your custom web application better, you can get help from experts. They know how to change things so your site works well for everyone.

Conduct Usability Testing

User testing is about seeing how well a website works for its visitors. It helps find problems and makes the site better, which is important for getting more people to do things like sign up or buy something.

Even if not many people visit your site, user testing is still useful. You don’t need a lot of people to get important feedback. The goal is to make your website easier to use, which can help increase conversions.

A local animal shelter wanted more online donations, but people couldn’t find the donation button easily. They tested it with users and found out the button was hard to see and confusing. So, they moved it to a better spot and changed the text to “Donate Now.” This small change made donations go up by 300%!

Integrate Feedback Forms

Conversion rate optimisation (CRO) makes your website simple to use. When people find your site fun and easy, they are more likely to do things they want, like buying stuff or signing up for emails.

To make these improvements, it’s important to know what your visitors think about your website. Big companies spend a lot of money to learn about their customers, but you can do it easily with feedback forms. These forms let you ask visitors how they feel about your site and what they need.

For example, an online clothing store added a feedback form that showed up after a minute. They learned that customers found the checkout process confusing. By making it simpler, the store had 25% more people finish buying things.

Where to Focus Your CRO Efforts?

Making your website better is like cleaning your room. Conversion Rate Optimisation (CRO) helps visitors do what they want, like signing up or buying. It’s important to know what to fix so visitors notice the changes. By focusing on key areas, you can make your site easier and more attractive:

Improve Your Homepage

Your homepage is like a friendly door. Since it’s the initial impression for visitors, ensure it’s inviting and friendly! Here’s how to make it better:

• Show links to important product info.
• Add a big, friendly button to sign up.
• Use a chatbot to help with questions.

Tip: Try different titles and pictures to see what grabs visitors’ attention and makes them want to stay.

Make Pricing Clear

The pricing page is important for getting new customers. Here’s how to make it better:

• Offer different pricing choices, like monthly or yearly.
• Explain what each price includes.
• Add a phone number for questions.

Example: One company added a simple email signup on their pricing page and got over 400 new contacts in three weeks!

Tip: Make prices clear and add customer reviews to build trust.

Boost Your Blog

A blog is a great chance to connect with visitors. Besides sharing helpful articles, you can:

• Include calls-to-action (CTAs) to guide readers to sign up or learn more.

Tip: Use relevant CTAs within your posts, like inviting readers to download a free guide in exchange for their email.

Make CTAs Stand Out

CTAs are your way to encourage action. Make sure they are:

• Easy to find and clearly worded.
• Visually distinct with eye-catching colours.
  Example: A company saw a 36% increase in logins just by changing their button from an icon to text!

Tip: Use action-oriented phrases like “Get Your Free Quote Now” instead of just “Submit.”

Design Great Landing Pages

Landing pages are designed for specific actions, so keep them simple. For instance, if you’re promoting an event, include a video recap to entice visitors.

Tip: Every landing page should focus on a single objective, such as gathering email addresses or making a sale.

Simplify Your Forms

Whether it’s for signing up or contacting you, make forms easy to fill out.

• Reduce the number of required fields.
• Use clear labels and give feedback as users fill them out.

Tip: Keep forms short! The easier they are to complete, the more likely people are to finish them. Consider breaking long forms into smaller steps.

CRO Calculations

Conversion Rate Optimisation (CRO) is all about making the most of your website visitors. Instead of just wishing for more people to sign up or buy, you should look at how many people come to your site. Then, see how many actually do what you want, like signing up for your emails or buying a product.

Your conversion rate shows how many people visiting your site do what you want, like signing up or buying something. Instead of just counting these people, work on getting more visitors to take these actions. Here are two easy calculations to help you understand and improve your conversion rate:

Calculation 1: Counting Net New Customers

To find out how many new customers you need, divide your revenue goal by the average amount each customer spends. If you want to make $10,000 and your average sale is $100, you need 100 new customers.

Calculation 2: Setting Lead Goals

To set a lead goal, divide the number of new customers you want by your lead-to-customer rate. If you typically turn 20% of leads into customers and you want 100 new customers, you’ll need 500 leads.

Getting Started with Conversion Rate Optimisation (CRO)

If you’re wondering, “What’s the best way to begin with conversion rate optimization (CRO)?” you can use a framework such as the PIE (Potential, Importance, and Ease) framework as your main foundation. This method helps you figure out which changes to make first by looking at three things: Potential, Importance, and Ease.

Using the PIE Framework

1. Potential: How much improvement could this change bring?
2. Importance: How valuable will this improvement be for your users and your goals?
3. Ease: How easy or hard will it be to implement this change?

For each strategy you consider, give it a score from 1 to 10 (with 1 being the lowest and 10 the highest) for each of these three areas. Once you’ve scored all your ideas, add the scores together. The projects with the highest total scores are the ones you should tackle first.

Other Useful Frameworks

1. ICE Framework Similar to PIE, the ICE framework looks at Impact, Confidence, and Ease.

• Impact: What is the expected effect of the change?
• Confidence: How certain are you that this change will be effective?
• Ease: How easy is it to implement?

Score each area and prioritise your efforts based on the total.

2. RICE Framework RICE stands for Reach, Impact, Confidence, and Effort.

• Reach: How many users will this change affect?
• Impact: How significant will the improvement be?
• Confidence: How certain are you about the results?
• Effort: How much work is needed?

In Summary

Even if your website doesn’t have a lot of visitors, you can still improve it with Conversion Rate Optimisation (CRO). Make sure your site is easy to use and has clear instructions like “Buy Now” or “Sign Up.”

Every visitor matters and even small changes can have a big impact. Try different things and check what works best by looking at your data. With some effort and smart ideas, your website can help your business grow. Keep improving, and you’ll see more people doing what you want!