Challenge 01
A Blog Nobody Reads
Posts are published and never seen again, because distribution was never part of the plan.
Effort goes in every month and nothing compounds.
EARN THE CONSIDERATION
Content Marketing Answer the Question Before the Quote.
Research-led articles, guides, comparisons and sales assets, produced on a reliable cadence and distributed deliberately, so each piece earns search visibility and gets used by your sales team.
Buyers do most of their evaluation before they contact you. Content marketing is how you take part in that conversation while it is happening, instead of arriving after a competitor has already explained the category.
Orka Digital has written web and marketing content for Australian businesses since 2009, from NDIS providers explaining their services in plain language to national grocery and technology brands, working from St Marys in Western Sydney.
CONTENT PERFORMANCE
Growth model
Opportunity index
Growth path
Organic entrances to content
Baseline
Month 3
Month 6
Month 9
Month 12
Illustrative trajectory for a 12-month content programme publishing two strong pieces a month and refreshing existing pages.
Cadence
Monthly
Planned and briefed
Refresh
3 mo
Update or retire
Voice
Yours
Built from interviews
Reporting
Monthly
Results per piece
The challenge
Why Your Content Is Not Working
Three signs content marketing is the right conversation to be having.
Challenge 02
Losing Deals On Education
Competitors are trusted because they explained the category first, and explained it better.
By the time a buyer calls you, their shortlist is already set.
Challenge 03
Sales Repeating Themselves
Your team writes the same explanation by email every week instead of sending a link.
That knowledge should be working for you around the clock.
What we deliver
What Your Content Programme Delivers
Four workstreams that turn content from a publishing habit into an asset that earns visibility and supports sales.
01/04
Search-Led Articles & Guides
Long-form content built to rank and to be genuinely useful once someone arrives.
What's included
- Topics chosen from search demand and sales questions
- Briefs with intent, angle and commercial purpose
- Interviews with your specialists
- Edited to your brand voice
Content growth model
+58% / 12 mo- Organic Entrances
- 3.4K
- Pages Ranking
- 186
- Assisted Leads
- 42
- Return on Spend
- 2.6x
Indicative model for a structured engagement in a moderately competitive market. Actual results depend on your starting position, budget and sector — we forecast against your own data before any work begins.
Why Orka Digital
Our Edge In Content
Three commitments that separate a content programme from a monthly blog quota.
Expertise, Not Filler
We interview the people in your business who know the subject, so every piece carries knowledge a competitor cannot copy from the same search results.
Learn moreDistribution Planned First
Every brief includes where the piece will be shared and which pages will link to it, before a word is written.
Learn moreJudged On Pipeline
We report entrances, conversions and assisted leads per piece, so the programme is judged on commercial outcomes rather than word count.
Learn moreOur Content Process, Brief to Refresh
Each stage produces something you can review, so quality is agreed before anything is published.
Phase 01
Audit & Research
We review what you have already published, what ranks, and the questions your sales team answers most often.
Phase 02
Brief
Every piece starts from a documented search intent, audience, angle and commercial purpose.
Phase 03
Create
Written by people who interview your specialists, then edited against your voice guide.
Phase 04
Distribute
Published, promoted and internally linked so the piece gets found rather than merely posted.
Phase 05
Refresh
Performance is reviewed quarterly, and pieces are updated, consolidated or retired based on the data.
Measured per piece
Content that earns its place.
Every piece has a job. We report on whether it is doing it, and retire what is not.
01
Organic Entrances
Visits that start on a content page, from GA4 and Search Console.
Reported: monthly
02
Pages Ranking
Content pages ranking for the search terms they were briefed against.
Reported: monthly
03
Assisted Conversions
Enquiries and sales where a content page appears in the path, from GA4 and your CRM.
Reported: quarterly
04
Content Reuse
How often sales and email use each piece, tracked with your team.
Reported: quarterly
Client work
Work for Australian brands, since 2009.
A selection of the businesses we have supported with web design, development and digital marketing. Open any project to see what we delivered.
Web design, development & marketing
Health & NDIS · Australia
Embrace Ability
A custom website and NDIS marketing for a registered provider.
Read case study
Digital marketing
Professional Services · Sydney, NSW
SMG Group
Digital marketing for a Sydney accounting practice.
Read case study
Digital marketing
Technology · Australia
Hills
Digital marketing for an Australian technology supplier.
Read case studyPlans & pricing
Content / Retainers
Content programmes are sold as a monthly hour allocation, so you can see exactly where the time goes. Every plan is scoped against your market and goals — call 1300 189 687 for a scope and price.
10 Hours
A steady foundation of useful, search-led content.
10 Hours
per month
- Content plan from search and sales questions
- Briefed and edited articles
- On-page optimisation and internal links
- Monthly performance report
- Sales enablement assets
- Refresh programme
Recommended
20 Hours
Content that ranks and supports your sales team.
20 Hours
per month
- Everything in the 10 hour plan
- Specialist interviews and voice guide
- Comparison pages and buyer guides
- Email and social distribution
- Quarterly refresh of existing pages
- Original research assets
30 Hours
For categories where authority decides the shortlist.
30 Hours
per month
- Everything in the 20 hour plan
- Original research and data assets
- Outreach to relevant publications
- Full refresh and consolidation programme
- Assisted-conversion reporting with your CRM
- Quarterly strategy review
Client Testimonials
Businesses Growing With Useful Content
Feedback from organisations that chose to explain their work clearly and be found for it.
“Highly professional and creative team. Anna and Robert are a delight to work with, extremely friendly and patient. They did an exceptional job for us. Thanks guys!”
Rustam Sandhu
Ivisapoint
“Excellent work quality and hard working team. Very happy with their service and fast delivery of the products.”
Abdur Rahman
Techno Point
“Looking forward to working again with this dynamic and hard working team.”
Ashraf
ECO Care Group
Trusted by Australian brands since 2009
Foodworks · IGA · Pizza Hut · Hills · SMG Group · Beyond Care Australia · Eco Care Group
Foodworks & IGA
National grocery groups
Pizza Hut
Hospitality brands
Beyond Care & Embrace Ability
NDIS & care providers
FAQ
Answering Your Content Questions
Straight answers to what business owners ask before starting a content programme.
Have a different question?
Our experts are ready to audit your online presence and guide your path forward.
Get in TouchFewer, better pieces beat volume in nearly every category. Two strong assets a month, sustained for a year, usually outperform weekly filler.
Yes. We build a voice guide from your existing material and interviews with your team, then edit every draft against it.
AI is useful for outlines and research. Published unedited, it competes with everyone else who prompted the same thing, so it rarely earns visibility or trust.
Organic entrances and conversions per piece, assisted conversions, and CRM source data, reviewed with you each quarter.
You do. Every piece is shared for review, and nothing is published without your sign-off.
New pieces usually take three to six months to rank for competitive terms. Refreshing pages that already rank can move faster, which is why we often start there.
Ready to be the business
buyers
learn from first?
Book a free content review. We will look at what you have published, what is ranking, and where the biggest gaps are against the questions your buyers ask.
Get my content review No obligation. Just a clear plan.
No obligation
100% free consultation
Expert guidance
Tailored to your goals
Actionable insights
Real strategies that work