Foodworks
Digital work for Foodworks, the Australian independent supermarket brand, built to support local store growth.
Evidence, not opinion
Judge us on what actually happened.
Three ways to check our reasoning before you commit to anything: the work we have delivered, the commercial results it produced, and what we see happening across the industries we serve.
Real numbers
Named timeframes
Nothing cherry-picked
The three streams
Three questions, answered separately.
Most agency portfolios show you the work and stop there, which tells you what was made but nothing about whether it worked.
We split the evidence deliberately. Look at the craft, the commercial outcome, and the market context on their own terms, then decide whether the pattern holds for a business like yours.
Portfolio
The work itselfSelected projects across strategy, design, development, and campaign work, shown with the thinking behind each decision rather than a gallery of screens.
- What the brief actually asked for
- The approach we took and why
- Where the work is live today
Case Studies
What it producedThe commercial result behind the work: the starting position, what changed, the numbers that moved, and the honest read on how long it took.
- Baseline before we started
- The metrics that shifted
- Timeframe and what drove it
Industry Insights
What the market is doingSector-by-sector benchmarks, pressures, and playbooks, because the right strategy for a clinic is the wrong strategy for an online store.
- Benchmarks for your sector
- The pressures shaping demand
- What is working right now
Proof
The numbers, with their context attached.
A percentage on its own is marketing. These come with the starting position, the work behind them, and the period they cover.
IGA
Digital work for IGA, helping an independent grocery retailer reach and serve its local community online.
Pizza Hut
Digital work for Pizza Hut, supporting a well-known food brand with its online presence.
Hills
Digital work for Hills, an Australian technology business, presenting its offering clearly online.
NDIS
Digital work for an NDIS provider, helping participants and families find the support they need.
SMG Group
Digital work for SMG Group, giving the business a stronger, more professional presence online.
Beyond Care Australia
Digital work for Beyond Care Australia, a care provider, built to make its services easy to understand.
Eco Care Group
Digital work for Eco Care Group, presenting its services and brand clearly to new customers.
How to read it
A short route through the evidence.
If you have twenty minutes and a decision to make, this is the order we would suggest.
-
Step 1
Start with your sector
Read the industry benchmarks first, so the numbers that follow have something to be measured against.
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Step 2
Find comparable work
Look for projects with a similar buying cycle or business model rather than a similar logo.
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Step 3
Check the numbers
Read the case study behind the work, including the baseline and how long the change took.
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Step 4
Ask about yours
Bring the gap you are trying to close. We will tell you plainly whether the pattern transfers.
Sector coverage
Benchmarks built sector by sector.
The right strategy for a dental clinic is the wrong strategy for an online store. Our industry work is organised around that difference rather than around generic best practice.
9
Sector groups
79
Specialist markets
AU
Market focus
Questions
What people ask about our results.
Fair questions to put to any agency, including this one.
They are among our strongest, and we say so. What matters more is whether the approach behind them is repeatable, which is why each case study shows the method and the starting position rather than only the headline figure.
Some clients prefer not to be named, and some engagements are too recent to report honestly. We would rather publish fewer results than pad the list with numbers we cannot stand behind.
Usually. Tell us your sector and we will point you to the closest comparable work, or say plainly if we have not done it before.
They are reviewed as market conditions shift rather than on a fixed publishing schedule, because a benchmark that is refreshed for the sake of it is not more accurate.
Ready to see what this
looks like for
your business?
Tell us the gap you are trying to close. We will point you to the most comparable work we have done and give you an honest read on whether the same approach transfers.
Book a strategy conversation No obligation. A useful first conversation.
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