Challenge 01
Paid For Reach, Got Nothing
A large creator delivered impressions and no measurable commercial effect.
The audience was never your customer.
BORROW THE TRUST YOU HAVE NOT BUILT YET
Influencer Marketing Audience, Not Follower Count.
Creator identification, vetting, negotiation, briefing and measurement, run as a performance channel with disclosure and brand safety handled properly.
A smaller creator whose audience genuinely matches your customer can do more for you than a large account whose followers do not, often for a fraction of the fee. The skill is in finding them, checking them, and measuring what they deliver.
Orka Digital has run digital marketing for Australian consumer, retail and hospitality brands since 2009, and treats creator partnerships as a measurable channel rather than a leap of faith, working from St Marys in Western Sydney.
CREATOR PERFORMANCE
Campaign model
Opportunity index
Growth path
Tracked conversions from creators
Baseline
Wave 1
Wave 2
Wave 3
Ongoing
Illustrative trajectory as a creator programme moves from a first test wave to an ongoing roster of proven partners.
Per campaign
8 weeks
Brief to report
Vetting
Every
Creator checked first
Disclosure
AANA
Code followed
Reporting
Monthly
Per-creator results
The challenge
Why Influencer Campaigns Disappoint
Three signs creator partnerships are costing more than they return.
Challenge 02
No Brief, No Controls
Content is handed over without deliverables, usage rights or disclosure agreed in writing.
That leaves your brand exposed.
Challenge 03
No Way To Measure It
No tracked links, codes or landing pages, so the channel cannot be judged against any other.
Budget decisions come down to gut feel.
What we deliver
What Your Creator Programme Delivers
Four workstreams that turn creator partnerships into a channel you can measure and scale.
01/04
Creator Vetting
Audience quality, authenticity, engagement and brand-safety review before any outreach.
What's included
- Audience overlap with your customer
- Engagement and authenticity checks
- Follower location and growth review
- Brand-safety review of past content
Creator programme model
+38% / 12 mo- Engaged Reach
- 42K
- Creators Active
- 6
- Tracked Conversions
- 96
- Return on Spend
- 1.9x
Indicative model for a structured engagement in a moderately competitive market. Actual results depend on your starting position, budget and sector — we forecast against your own data before any work begins.
Why Orka Digital
Our Edge With Creators
Three commitments that separate a creator programme from a one-off sponsored post.
Audience Over Reach
Creators are chosen on how closely their followers match your customer, not on headline follower counts.
Learn moreEverything In Writing
Deliverables, disclosure, exclusivity and usage rights are contracted before anything is posted, so there are no surprises later.
Learn moreMeasured Like Any Channel
Every creator gets tracked links or codes, so the programme can be compared fairly with your other marketing.
Learn moreOur Creator Process, Define to Measure
Tracking is set up before anything goes live, so every partnership can be judged on what it returns.
Phase 01
Define
We agree the audience, the objective and what a successful partnership needs to return.
Phase 02
Source & Vet
Creators are identified and checked on audience overlap and engagement quality rather than headline reach.
Phase 03
Contract & Brief
Rates, deliverables, usage rights and disclosure are agreed in writing, with a clear creative brief.
Phase 04
Activate
Content is approved and published with tracking configured before anything goes live.
Phase 05
Measure & Scale
We report per creator on reach, engagement, tracked conversions and cost per acquisition, and keep the partners who perform.
Measured per creator
Partnerships judged on what they return.
Every creator is tracked separately, so you know exactly who is worth working with again.
01
Cost Per Acquisition
What each tracked sale or lead cost, including fees and product.
Reported: per creator
02
Tracked Conversions
Sales and sign-ups through each creator's codes and links.
Reported: per campaign
03
Engagement Quality
Saves, shares and genuine comments, not just likes.
Reported: per post
04
Content Reuse
Creator content licensed and used again as paid social creative.
Reported: per campaign
Client work
Work for Australian brands, since 2009.
A selection of the businesses we have supported with web design, development and digital marketing. Open any project to see what we delivered.
Digital marketing
Hospitality · Australia
Pizza Hut
Digital marketing for one of Australia's best-known food brands.
Read case study
eCommerce design & development
eCommerce · Australia
Eco Care Group
An online store for an Australian-made hygiene brand.
Read case study
Digital marketing
Grocery Retail · Australia
Foodworks
Digital marketing for an Australian independent supermarket brand.
Read case studyPlans & pricing
Creator / Programmes
Campaigns are quoted on scope; creator fees and product are agreed with you before any offer is made. Call 1300 189 687 for a scope and price.
Test Campaign
Prove the channel with a small, measured first wave.
On Quote
per campaign
- Audience and objective definition
- Shortlist of vetted creators
- Contracts and creative brief
- Tracked links and codes
- Campaign report per creator
- Content licensing for ads
Recommended
Ongoing Programme
A roster of proven creators, managed month to month.
On Quote
monthly
- Everything in the test campaign
- Rolling creator sourcing and vetting
- Content approvals and scheduling
- Usage rights for paid reuse
- Monthly performance report
- Quarterly roster review
Creator + Paid
Creator content scaled through paid social.
On Quote
monthly
- Everything in the ongoing programme
- Creator content run as Meta and TikTok ads
- Spark Ads and partnership ads set up
- Creative testing across creators
- Blended cost-per-acquisition reporting
- Monthly strategy call
Client Testimonials
Brands Growing Through Recommendation
Feedback from organisations that chose partnerships they could measure.
“Highly professional and creative team. Anna and Robert are a delight to work with, extremely friendly and patient. They did an exceptional job for us. Thanks guys!”
Rustam Sandhu
Ivisapoint
“Excellent work quality and hard working team. Very happy with their service and fast delivery of the products.”
Abdur Rahman
Techno Point
“Looking forward to working again with this dynamic and hard working team.”
Ashraf
ECO Care Group
Trusted by Australian brands since 2009
Foodworks · IGA · Pizza Hut · Hills · SMG Group · Beyond Care Australia · Eco Care Group
Foodworks & IGA
National grocery groups
Pizza Hut
Hospitality brands
Beyond Care & Embrace Ability
NDIS & care providers
FAQ
Answering Your Influencer Questions
Straight answers to what brands ask before working with creators.
Have a different question?
Our experts are ready to audit your online presence and guide your path forward.
Get in TouchNot usually on a cost-per-acquisition basis. Smaller creators whose audience closely matches your customer often deliver stronger engagement and better economics.
We check audience quality before outreach: engagement patterns, follower location, growth history and comment authenticity.
Whatever the contract says, which is why we negotiate usage rights up front rather than after a post performs well.
Yes, with licensing agreed in advance. Creator-style content often performs well as paid social creative.
Paid and gifted content must be clearly identifiable as advertising under the AANA Code of Ethics, and misleading endorsements can breach Australian Consumer Law. We build disclosure into every brief and contract.
It depends on your category and the creators involved. A small test campaign is the sensible start; we agree creator fees and product with you before any offer is made.
Ready to work with creators
your customers
already trust?
Book a free campaign plan. We will define the audience, shortlist the kind of creators who reach it, and show you how a first test would be measured.
Get my campaign plan No obligation. Just a clear plan.
No obligation
100% free consultation
Expert guidance
Tailored to your goals
Actionable insights
Real strategies that work