Many accounts spend a large share of their budget on searches that were never going to convert. We restructure around intent, track revenue properly, and spend every dollar where it returns one.
Paid search in Australia is crowded and priced accordingly. The advertisers who stay profitable are not the ones bidding hardest — they are the ones measuring properly, excluding the searches that never convert, and holding every campaign to a cost per sale they can defend.
We manage Google Search, Shopping, Performance Max and YouTube alongside Facebook and LinkedIn campaigns, and have been doing it for Australian businesses since 2009 from our St Marys office in Western Sydney.
Illustrative trajectory for a 12-month Google Ads engagement following account restructure and conversion tracking repair.
Wasted spend cut
30%
Typical first quarter
Optimisation
Weekly
Hands on the account
Tracking
Server-side
GA4 and Ads aligned
Reporting
Live
Dashboard access
Google Ads rarely fails because of bad creative. It fails because of loose targeting, broken measurement and automation left to guess.
Broad match and neglected negative keyword lists pull in research traffic and job seekers.
You are billed for every one of those clicks at the same rate as a ready buyer.
Duplicate conversions, counted page views and missing offline sales feed the algorithm bad data.
Google then optimises confidently toward the wrong outcome.
Performance Max and Smart Bidding work well, but only inside clear constraints.
Without exclusions and clean signals they quietly drift toward cheap, low-value traffic.
Structure, measurement, creative and continuous optimisation — the four things that decide whether paid search is profitable.
01/04
Campaigns rebuilt around intent, with budgets aligned to margin.
What's included
Paid search model
+58% / 12 moIndicative model for a structured engagement in a moderately competitive market. Actual results depend on your starting position, budget and sector — we forecast against your own data before any work begins.
Three operating principles that keep a paid search account accountable to your P&L.
Cost per lead is easy to flatter. We track lead quality through to closed revenue, so a cheaper lead that never buys is never counted as a win.
Learn moreThe Google Ads account stays in your name and your ownership. You see the real spend, the real fees, and you keep everything if we ever part ways.
Learn moreEvery change is a documented test with a hypothesis and a measurement window, so you always know what caused a shift in performance.
Learn moreMeasure correctly, restructure around intent, then optimise weekly. Paid search rewards discipline far more than cleverness.
We review structure, search terms, bidding and quality scores, then verify every conversion action actually measures what it claims to.
We assess impression share, ad messaging and landing pages of the advertisers you lose auctions to, and where their positioning is weak.
Campaigns are rebuilt around intent and margin, with a forecast of realistic cost per acquisition at each budget level.
New structure goes live with clean tracking, fresh creative and matched landing pages, tested systematically.
Search term mining, negative keywords, bid adjustments and budget reallocation toward whatever is returning best.
Paid search is the easiest channel to measure honestly and the easiest to flatter. We report the numbers that affect your bank balance.
Revenue tracked back to each campaign, divided by what that campaign cost.
What each lead or sale costs, measured against the target agreed with you.
The share of ad clicks that become an enquiry or sale, by campaign and keyword.
Budget spent on search terms that never convert, cut back through negative keywords.
A selection of the businesses we have supported with web design, development and digital marketing. Open any project to see what we delivered.
Digital marketing
Digital marketing for one of Australia's best-known food brands.
Read case study
Digital marketing
Digital marketing for an Australian independent supermarket brand.
Read case study
Digital marketing
Digital marketing for an Australian technology supplier.
Read case studyManagement is sold as a monthly hour allocation. Your ad spend is paid directly to Google and always stays in your own account. Call 1300 189 687 for a scope and price.
For accounts running a focused search campaign.
For accounts across search, shopping and display.
For high-spend, multi-channel paid programmes.
Feedback from businesses that wanted their ad spend treated like their own money.
“Highly professional and creative team. Anna and Robert are a delight to work with, extremely friendly and patient. They did an exceptional job for us. Thanks guys!”
Rustam Sandhu
Ivisapoint
“Excellent work quality and hard working team. Very happy with their service and fast delivery of the products.”
Abdur Rahman
Techno Point
“Looking forward to working again with this dynamic and hard working team.”
Ashraf
ECO Care Group
Trusted by Australian brands since 2009
Foodworks · IGA · Pizza Hut · Hills · SMG Group · Beyond Care Australia · Eco Care Group
Foodworks & IGA
National grocery groups
Pizza Hut
Hospitality brands
Beyond Care & Embrace Ability
NDIS & care providers
The questions advertisers ask us most before handing over an account.
Our experts are ready to audit your online presence and guide your path forward.
Get in TouchFor most Australian service businesses, around $2,000 to $3,000 per month in ad spend is the point where there is enough data to optimise meaningfully. Below that, campaigns take too long to learn and the management fee becomes a large share of total investment.
No. We charge a flat monthly management fee, because a percentage model rewards an agency for recommending higher spend regardless of whether it is profitable. Your ad budget is paid directly to Google.
You do, always. We work inside your account under manager access. If the engagement ends you keep the account, the campaign history, the conversion data and all the learning that sits behind it.
Restructured campaigns usually show improved efficiency within two to four weeks. Smart Bidding needs roughly four to six weeks of clean conversion data to stabilise, so we generally judge a restructure properly at the sixty-day mark.
Often yes, but only with guardrails. Performance Max works well when conversion tracking is accurate, brand terms are excluded and audience signals are deliberate. Left at defaults it tends to absorb budget into cheap traffic and take credit for sales you would have made anyway.
That is the common case, and usually good news — it means the easy gains are still available. We audit first and tell you honestly whether the account is worth repairing or faster to rebuild, along with what each option costs.
Book a free Google Ads audit. We will show you exactly where your budget is leaking and what the same spend could return under a proper structure.
Get my free ads audit No obligation. You keep the findings.