Meta Ads & Social Demand You Create, Not Just Capture.

Yes, though it works differently than it did five years ago. Detailed interest targeting matters far less now and creative matters far more, because Meta's algorithm finds the audience once the creative earns attention. Accounts that struggle are usually running too few new concepts, not targeting the wrong people.

For a steady account, plan on eight to fifteen new concepts a month. Every ad has a finite lifespan before your audience has seen it too often; sustained performance comes from a pipeline of new angles rather than one asset you keep raising budget on.

It sends conversion events to Meta from your server rather than the visitor's browser, which recovers the signal lost to ad blockers and iOS privacy settings. Without it Meta typically under-reports sales, and campaigns get switched off for looking unprofitable when they were not.

Yes. Static and motion assets are produced in house on the Paid + Organic plan, with full video and UGC-style production on Performance. If you already have brand assets or a product photographer, we will build on what you have.

It depends on whether your buyers are there and whether you can sustain the content pace. TikTok rewards volume and native-feeling creative; a brand that can only manage a post a month will struggle. We will give you an honest read on fit before recommending it.

You do. We work inside your Meta Business Manager with partner access, and every asset we produce is yours to keep and reuse, including the source files.