Challenge 01
High-intent Visitors Abandoning
People reach the form or the cart, then leave, and the analytics do not explain why.
REMOVE THE FRICTION
User Experience (UX) Fewer steps. More completed journeys.
Applied UX for live products and websites: journey audits, information architecture, interaction design, accessibility, and the instrumentation that proves the change worked.
Traffic is expensive and finite. The cheapest growth available to most businesses is helping the people already on the site finish what they came to do.
Orka Digital has designed and improved websites, booking flows and online stores for Australian businesses since 2009, and measures every change against real behaviour, working from St Marys in Western Sydney.
PROJECT TIMELINE
4–10 weeks
Project stages
Step by step
How the work progresses
Start
Diagnose
Prioritise
Redesign
Measure
Illustrative project timeline (4–10 weeks). Your scope sets the actual schedule.
Timeline
4–10 weeks
Or ongoing
Evidence
Data
Plus research
Access
AA
WCAG 2.2 target
Tracked
Every
Key journey
The challenge
Signs You Need User Experience (UX)
Three signs this is the right conversation to be having.
Challenge 02
Navigation Grown By Accretion
The menu reflects your org chart rather than the way customers think about what you sell.
Challenge 03
Support Answering The Same Question
The same handful of queries recur because the interface never answers them.
What we deliver
What User Experience (UX) Delivers
The work itself, written down: what you receive and what each part includes.
01/04
Experience Audit
Heuristic review plus analytics, session recordings, and funnel data to locate friction precisely.
What's included
- Analytics and recordings reviewed
- Key journeys walked through
- Drop-off points identified
- Findings ranked by impact
Why Orka Digital
Our Edge
Three commitments that shape how we deliver this work.
Evidence Before Opinion
Every change starts from analytics, recordings or research, not from personal preference.
Learn moreAccessible By Default
We design to WCAG 2.2 Level AA as a target, which makes sites easier for everyone.
Learn moreMeasured After Launch
Every key journey is tracked, so you can see whether each change worked.
Learn moreOur Process, Step By Step
Each stage produces something you can review, so nothing moves forward without your agreement.
Phase 01
Diagnose
Combine behavioural data with expert review to find where value leaks out of the journey.
Phase 02
Prioritise
Rank fixes by expected impact against effort so the first release carries the most value.
Phase 03
Redesign
Design and specify the improved flows, then validate them with users before build.
Phase 04
Measure
Ship, monitor, and confirm the change with data rather than with a launch announcement.
Phase 05
Iterate
Results guide the next round of improvements, on a project or ongoing basis.
What we measure
Judged on what it changes.
We agree up front how the work will be judged, then report against it.
01
Task Completion
Visitors who finish key journeys like booking, checkout or enquiry.
Reported: monthly
02
Form Abandonment
People who start a form and leave before submitting.
Reported: monthly
03
Steps To Convert
Steps in each key journey, counted before and after redesign.
Reported: before & after
04
Support Requests
Questions about the site that reach your team.
Reported: monthly
Client work
Work for Australian brands, since 2009.
A selection of the businesses we have supported with web design, development and digital marketing. Open any project to see what we delivered.
eCommerce design & development
eCommerce · Australia
Eco Care Group
An online store for an Australian-made hygiene brand.
Read case study
Web design, development & marketing
Health & NDIS · Australia
Embrace Ability
A custom website and NDIS marketing for a registered provider.
Read case study
Web design & development
Health & NDIS · Australia
Beyond Care Australia
A custom-built website for an Australian care provider.
Read case studyPlans & pricing
User Experience (UX) / Options
Every engagement is scoped and quoted after a short discovery call, with a fixed price and timeline agreed before work starts. Call 1300 189 687 or email info@orkadigitals.com.au.
UX Audit
Find what is costing you conversions.
On Quote
tailored to scope
- Analytics and recording review
- Expert walkthrough of key journeys
- Issues ranked by impact
- Recommended fixes
- Redesign
- User testing
Recommended
UX Redesign
Fix the journeys that matter most.
On Quote
tailored to scope
- Everything in the audit
- Redesign of key journeys
- Prototype and user testing
- Accessibility improvements
- Tracking on key steps
- Development handover
20 Hours
Ongoing UX improvement.
20 Hours
per month
- Monthly analysis and testing
- Design and build of improvements
- A/B tests where traffic allows
- Accessibility checks
- Monthly report
- Quarterly roadmap review
Client Testimonials
Australian Businesses We Work With
Feedback from organisations that chose to plan and build properly.
“Highly professional and creative team. Anna and Robert are a delight to work with, extremely friendly and patient. They did an exceptional job for us. Thanks guys!”
Rustam Sandhu
Ivisapoint
“Excellent work quality and hard working team. Very happy with their service and fast delivery of the products.”
Abdur Rahman
Techno Point
“Looking forward to working again with this dynamic and hard working team.”
Ashraf
ECO Care Group
Trusted by Australian brands since 2009
Foodworks · IGA · Pizza Hut · Hills · SMG Group · Beyond Care Australia · Eco Care Group
Foodworks & IGA
National grocery groups
Pizza Hut
Hospitality brands
Beyond Care & Embrace Ability
NDIS & care providers
FAQ
Answering Your Questions
Straight answers to what clients ask before starting this work.
Have a different question?
Our experts are ready to audit your online presence and guide your path forward.
Get in TouchVisual design decides how it looks. UX decides whether it works. The two are best done together, but they answer different questions.
Usually yes, and that is generally where we start. Targeted changes to high-traffic journeys return faster than a rebuild.
By agreeing the metric first, instrumenting it, and reporting the before and after against it.
Yes, to WCAG 2.2 AA, including an audit, a prioritised remediation plan, and a re-test.
Design covers how a site looks; UX covers how easily people can do what they came to do. We work on both.
Usually, yes. Fixing the key journeys often gives more benefit than a full redesign.
Ready to make your site
easier to
say yes to?
Book a free UX review. We will walk through your key journeys and show you where people are getting stuck.
Get my UX review No obligation. Just a clear plan.
No obligation
100% free consultation
Expert guidance
Tailored to your goals
Actionable insights
Real strategies that work