Challenge 01
Budget Set By Last Year Plus Ten Percent
Spend is inherited rather than modelled, so nobody can say what it should be.
MODEL THE SPEND BEFORE YOU COMMIT
Digital Advertising & Growth Planning Media plans built on maths, not hope.
Demand modelling, channel mix planning, budget forecasting, and measurement design, so a media investment is approved on numbers rather than on a platform pitch.
Before a single ad runs, you should be able to say what the budget is expected to return, which assumptions that depends on, and what will tell you early that it is wrong.
Orka Digital has planned and managed digital advertising for Australian businesses since 2009, including national grocery and hospitality brands, working from St Marys in Western Sydney.
PROJECT TIMELINE
3–5 weeks
Project stages
Step by step
How the work progresses
Start
Size
Model
Design
Approve
Illustrative project timeline (3–5 weeks). Your scope sets the actual schedule.
Timeline
3–5 weeks
Planning project
Scenarios
3
Forecast options
Coverage
Full funnel
All channels
Output
Plan
Board ready
The challenge
Signs You Need Digital Advertising & Growth Planning
Three signs this is the right conversation to be having.
Challenge 02
No Forecast To Hold Anyone To
Campaigns launch without an expected cost per acquisition, so results cannot be judged.
Challenge 03
Attribution Arguments Every Month
Each platform claims the same conversion and the finance team believes none of them.
What we deliver
What Digital Advertising & Growth Planning Delivers
The work itself, written down: what you receive and what each part includes.
01/04
Demand And Funnel Model
Addressable search and social demand sized, then mapped to realistic funnel conversion rates.
What's included
- Search demand in your market
- Funnel from impression to sale
- Current conversion rates
- Where the funnel leaks
Why Orka Digital
Our Edge
Three commitments that shape how we deliver this work.
A Forecast You Can Hold Us To
Every plan includes written assumptions and monthly targets, so performance can be checked against it.
Learn moreChannel Neutral
We recommend the channels that fit your customers, not the ones that are easiest to sell.
Learn moreMeasurement Agreed First
Tracking and attribution are settled before money is spent, which ends the monthly arguments.
Learn moreOur Process, Step By Step
Each stage produces something you can review, so nothing moves forward without your agreement.
Phase 01
Size
Establish real demand and current efficiency instead of starting from an aspirational target.
Phase 02
Model
Build the budget, funnel, and return scenarios with the assumptions made visible.
Phase 03
Design
Set the channel roles, creative testing plan, and measurement specification.
Phase 04
Approve
Package it as a business case your finance team can interrogate and sign off.
Phase 05
Launch & Review
We can launch the plan for you, then review results against the forecast each month.
What we measure
Judged on what it changes.
We agree up front how the work will be judged, then report against it.
01
Forecast vs Actual
Leads or sales against the agreed scenario.
Reported: monthly
02
Cost Per Acquisition
What each customer costs, by channel and overall.
Reported: monthly
03
Channel Contribution
Each channel measured with the agreed attribution model.
Reported: monthly
04
Budget Efficiency
Spend moved toward what is returning best.
Reported: quarterly
Client work
Work for Australian brands, since 2009.
A selection of the businesses we have supported with web design, development and digital marketing. Open any project to see what we delivered.
Digital marketing
Hospitality · Australia
Pizza Hut
Digital marketing for one of Australia's best-known food brands.
Read case study
Digital marketing
Grocery Retail · Australia
Foodworks
Digital marketing for an Australian independent supermarket brand.
Read case study
eCommerce design & development
eCommerce · Australia
Eco Care Group
An online store for an Australian-made hygiene brand.
Read case studyPlans & pricing
Digital Advertising & Growth Planning / Options
Every engagement is scoped and quoted after a short discovery call, with a fixed price and timeline agreed before work starts. Call 1300 189 687 or email info@orkadigitals.com.au.
Channel Review
Check your current mix and spend.
On Quote
tailored to scope
- Review of current campaigns
- Tracking and attribution check
- Wasted spend identified
- Quick-win recommendations
- Forecast model
- Full plan
Recommended
Growth Plan
A complete, forecast-backed plan.
On Quote
tailored to scope
- Demand and funnel model
- Channel mix plan
- Three forecast scenarios
- Measurement design
- Creative testing plan
- Presentation to decision-makers
Plan + Launch
Plan it, then run it with us.
On Quote
tailored to scope
- Everything in the growth plan
- Campaign build and launch
- Tracking set up
- Monthly forecast reviews
- Budget reallocation
- Quarterly planning
Client Testimonials
Australian Businesses We Work With
Feedback from organisations that chose to plan and build properly.
“Highly professional and creative team. Anna and Robert are a delight to work with, extremely friendly and patient. They did an exceptional job for us. Thanks guys!”
Rustam Sandhu
Ivisapoint
“Excellent work quality and hard working team. Very happy with their service and fast delivery of the products.”
Abdur Rahman
Techno Point
“Looking forward to working again with this dynamic and hard working team.”
Ashraf
ECO Care Group
Trusted by Australian brands since 2009
Foodworks · IGA · Pizza Hut · Hills · SMG Group · Beyond Care Australia · Eco Care Group
Foodworks & IGA
National grocery groups
Pizza Hut
Hospitality brands
Beyond Care & Embrace Ability
NDIS & care providers
FAQ
Answering Your Questions
Straight answers to what clients ask before starting this work.
Have a different question?
Our experts are ready to audit your online presence and guide your path forward.
Get in TouchYes. This is the plan and the business case. Delivery sits under Online Ads Management, and you are free to take the plan elsewhere.
Directionally accurate, with the assumptions listed. The value is a shared, testable set of expectations, not false precision.
We model from category benchmarks and search demand, then plan a deliberately small learning phase to replace estimates with your own numbers.
Yes. The plan covers the mix that suits the business, including offline and channels your internal team owns.
They are as good as the assumptions, which is why we write them down and review them monthly against real results.
No. The plan is yours to use with any team, though many clients have us launch it.
Ready to plan your
advertising
with confidence?
Book a free planning call. We will look at your current spend and what a forecast-backed plan would cover.
Book a planning call No obligation. Just a clear plan.
No obligation
100% free consultation
Expert guidance
Tailored to your goals
Actionable insights
Real strategies that work