Challenge 01
Designing For Everyone
The brief says the audience is broad, so every decision is a compromise that satisfies nobody.
DESIGN FOR SOMEONE SPECIFIC
User Persona Development Personas built from research, not imagination.
Evidence-based audience profiles describing goals, context, decision criteria, and objections, so design and content decisions have a person to answer to.
A persona invented in a workshop tells you what your team believes. A persona built from interviews tells you what your customers do.
Orka Digital has designed websites and digital services for Australian businesses since 2009, including NDIS and care providers whose users need clarity above all, working from St Marys in Western Sydney.
PROJECT TIMELINE
2–4 weeks
Project stages
Step by step
How the work progresses
Start
Segment
Interview
Synthesise
Apply
Illustrative project timeline (2–4 weeks). Your scope sets the actual schedule.
Timeline
2–4 weeks
Research project
Personas
3-5
Evidence based
Source
Interviews
Not guesswork
Output
Profiles
Plus jobs to be done
The challenge
Signs You Need User Persona Development
Three signs this is the right conversation to be having.
Challenge 02
Stock-photo Personas
The existing personas describe age and income but nothing that would change a design decision.
Challenge 03
Recurring Internal Debate
Teams argue about what users want because there is no shared, evidenced answer.
What we deliver
What User Persona Development Delivers
The work itself, written down: what you receive and what each part includes.
01/04
Research Interviews
Conversations with real customers and prospects, coded for patterns in behaviour and motivation.
What's included
- Participants recruited by segment
- Interview guide agreed with you
- Customer and prospect interviews
- Notes and recordings kept
Why Orka Digital
Our Edge
Three commitments that shape how we deliver this work.
Built On Interviews
Every persona comes from conversations with real customers, not stock photos and assumptions.
Learn moreJobs, Not Demographics
We focus on what people are trying to achieve and what stops them, which is what design decisions actually need.
Learn moreMade To Be Used
Each persona comes with clear design implications, so it guides real decisions instead of sitting in a folder.
Learn moreOur Process, Step By Step
Each stage produces something you can review, so nothing moves forward without your agreement.
Phase 01
Segment
Use analytics and CRM data to identify the audience groups that actually behave differently.
Phase 02
Interview
Speak with each group about their real decision process, not their stated preferences.
Phase 03
Synthesise
Build profiles from recurring patterns, keeping the evidence attached to each claim.
Phase 04
Apply
Translate each persona into design and content decisions the team can act on immediately.
Phase 05
Share
A short session with your team to walk through the personas and settle the decisions they inform.
What we measure
Judged on what it changes.
We agree up front how the work will be judged, then report against it.
01
Personas Delivered
Evidence-based profiles for each key customer group.
Reported: at handover
02
Interviews Completed
Conversations behind each persona, with quotes kept.
Reported: at handover
03
Design Decisions Settled
Open debates the research answered, recorded with the evidence.
Reported: at handover
04
Persona Use
Where the personas are referenced in briefs, design and content.
Reported: ongoing
Client work
Work for Australian brands, since 2009.
A selection of the businesses we have supported with web design, development and digital marketing. Open any project to see what we delivered.
Web design, development & marketing
Health & NDIS · Australia
Embrace Ability
A custom website and NDIS marketing for a registered provider.
Read case study
Web design & development
Health & NDIS · Australia
Beyond Care Australia
A custom-built website for an Australian care provider.
Read case study
Digital marketing
Professional Services · Sydney, NSW
SMG Group
Digital marketing for a Sydney accounting practice.
Read case studyPlans & pricing
User Persona Development / Options
Every engagement is scoped and quoted after a short discovery call, with a fixed price and timeline agreed before work starts. Call 1300 189 687 or email info@orkadigitals.com.au.
Persona Sprint
Fast, focused personas for one audience.
On Quote
tailored to scope
- One customer segment
- 5-6 interviews
- 2-3 persona profiles
- Design implications
- Jobs-to-be-done mapping
- Team workshop
Recommended
Persona Programme
Personas across your main audiences.
On Quote
tailored to scope
- Up to three segments
- Interviews per segment
- 3-5 persona profiles
- Jobs to be done
- Design implications
- Team workshop
Personas + Journeys
Personas linked to journey maps.
On Quote
tailored to scope
- Everything in the programme
- Journey map per persona
- Friction points identified
- Prioritised actions
- Workshop with stakeholders
- All research handed over
Client Testimonials
Australian Businesses We Work With
Feedback from organisations that chose to plan and build properly.
“Highly professional and creative team. Anna and Robert are a delight to work with, extremely friendly and patient. They did an exceptional job for us. Thanks guys!”
Rustam Sandhu
Ivisapoint
“Excellent work quality and hard working team. Very happy with their service and fast delivery of the products.”
Abdur Rahman
Techno Point
“Looking forward to working again with this dynamic and hard working team.”
Ashraf
ECO Care Group
Trusted by Australian brands since 2009
Foodworks · IGA · Pizza Hut · Hills · SMG Group · Beyond Care Australia · Eco Care Group
Foodworks & IGA
National grocery groups
Pizza Hut
Hospitality brands
Beyond Care & Embrace Ability
NDIS & care providers
FAQ
Answering Your Questions
Straight answers to what clients ask before starting this work.
Have a different question?
Our experts are ready to audit your online presence and guide your path forward.
Get in TouchThree to five. Beyond that they stop being memorable, and a persona nobody remembers changes nothing.
We can build a first draft from analytics, CRM data, and sales input, but it should be validated before it drives real spend.
Every eighteen months to two years, or whenever the market, product, or pricing changes materially.
Yes. Analytics, CRM and support data help us choose who to interview and check what we hear.
As clear, printable profiles and editable files, with the interview evidence behind them.
They hold up for a long time if your market is stable. We suggest a light refresh when you enter a new segment or launch a new service.
Ready to design for
the people
who actually buy?
Book a free scoping call. We will agree the audiences to research and the decisions the personas need to settle.
Book a scoping call No obligation. Just a clear plan.
No obligation
100% free consultation
Expert guidance
Tailored to your goals
Actionable insights
Real strategies that work