Challenge 01
One Newsletter For Everyone
The same message goes to prospects, customers and lapsed buyers, so it suits none of them.
Unsubscribes rise and engagement quietly falls.
THE AUDIENCE YOU OWN
Email Marketing & Automation Personal, Not Robotic.
List growth, segmentation, lifecycle automation and campaign management on a platform you own, with deliverability treated as an engineering problem rather than an afterthought.
Every other channel rents attention from a platform that can change its rules. Email is the one audience that stays yours: people who have already chosen to hear from you, reached without paying for every impression.
Orka Digital has helped Australian businesses grow and keep their customers since 2009, from online stores to service businesses with long sales cycles, working from St Marys in Western Sydney.
EMAIL PERFORMANCE
Automation model
Opportunity index
Growth path
Revenue from email flows
Baseline
Month 3
Month 6
Month 9
Month 12
Illustrative trajectory as welcome, nurture, abandonment and post-purchase flows go live over a 12-month programme.
Flows built
8 weeks
Audit to launch
Sending
DMARC
With SPF & DKIM
Platform
Yours
You own the list
Reporting
Monthly
Revenue per flow
The challenge
Why Your Emails Are Underperforming
Three signs your email programme is leaving revenue on the table.
Challenge 02
Deliverability Quietly Failing
Open rates have declined for months because authentication and list hygiene were never addressed.
Good emails are landing in spam.
Challenge 03
Leads Going Cold
Enquiries that are not ready to buy get no follow-up at all.
The cost of acquiring them is simply written off.
What we deliver
What Your Email Programme Delivers
Four workstreams that turn a contact list into a channel that sells and nurtures on its own.
01/04
List Growth & Segmentation
Consent-based capture and lifecycle segments that make personalisation practical.
What's included
- On-site capture and lead magnets
- Preference and consent collection
- Behavioural and lifecycle segments
- List hygiene and sunset rules
Email growth model
+41% / 12 mo- Active Subscribers
- 8.4K
- Flows Running
- 6
- Email Conversions
- 214
- Return on Spend
- 3.2x
Indicative model for a structured engagement in a moderately competitive market. Actual results depend on your starting position, budget and sector — we forecast against your own data before any work begins.
Why Orka Digital
Our Edge In Email
Three commitments that separate a lifecycle programme from a monthly newsletter.
Deliverability First
Authentication, warm-up and list hygiene are fixed before we write a single campaign, because the best email is worthless in a spam folder.
Learn morePlatform Neutral
We recommend the platform that fits your data and team, not the one that pays a partner commission, and you always own the account and the list.
Learn moreConsent Done Properly
Every list we build follows the Spam Act 2003: clear consent, sender identification and a working unsubscribe on every message.
Learn moreOur Email Process, Audit to Optimise
Flows are designed around your customers before anything is built, then improved every month.
Phase 01
Audit
We review list health, deliverability, current flows and the platform you are on.
Phase 02
Architect
We design the segmentation model and the journey each segment should receive.
Phase 03
Build
Templates are created, sequences written, automation configured and everything tested end to end.
Phase 04
Launch
Flows go live in stages, with authentication and sending volumes monitored closely.
Phase 05
Optimise
Subject lines, timing, offers and content are tested, and the list is pruned to protect deliverability.
Measured in revenue
Email judged on what it earns.
Open rates are a health check, not a result. We report on what each flow and campaign returns.
01
Revenue Per Flow
Sales or qualified leads attributed to each automated journey.
Reported: monthly
02
Inbox Placement
Delivery, spam complaints and bounce rates, monitored at the sending domain.
Reported: monthly
03
List Growth
New consented subscribers, less unsubscribes and removals.
Reported: monthly
04
Click-To-Conversion
People who click through and then enquire or buy.
Reported: per campaign
Client work
Work for Australian brands, since 2009.
A selection of the businesses we have supported with web design, development and digital marketing. Open any project to see what we delivered.
eCommerce design & development
eCommerce · Australia
Eco Care Group
An online store for an Australian-made hygiene brand.
Read case study
Digital marketing
Grocery Retail · Australia
Foodworks
Digital marketing for an Australian independent supermarket brand.
Read case study
Digital marketing
Grocery Retail · Tasmania
IGA Tasmania
Digital marketing for Tasmania's locally owned IGA stores.
Read case studyPlans & pricing
Email / Programmes
Flows are built as a project, then managed as a monthly hour allocation. Platform fees are paid directly to the provider and stay in your account. Call 1300 189 687 for a scope and price.
Flow Build
Get the core journeys live on a clean foundation.
On Quote
fixed project price
- Deliverability and list audit
- SPF, DKIM and DMARC setup
- Welcome and abandonment flows
- Branded templates
- Monthly campaigns
- Ongoing testing
Recommended
10 Hours
Ongoing campaigns and optimisation after launch.
10 Hours
per month
- Monthly campaigns written and sent
- Subject line and timing tests
- Flow performance reviews
- List hygiene
- Monthly revenue report
- Full lifecycle build-out
20 Hours
A full lifecycle programme with CRM integration.
20 Hours
per month
- Everything in the 10 hour plan
- Nurture, onboarding and win-back flows
- Advanced segmentation
- Two-way CRM integration
- Quarterly strategy review
- Sales team engagement reporting
Client Testimonials
Businesses Growing Through Email
Feedback from organisations that chose to build an audience they own.
“Highly professional and creative team. Anna and Robert are a delight to work with, extremely friendly and patient. They did an exceptional job for us. Thanks guys!”
Rustam Sandhu
Ivisapoint
“Excellent work quality and hard working team. Very happy with their service and fast delivery of the products.”
Abdur Rahman
Techno Point
“Looking forward to working again with this dynamic and hard working team.”
Ashraf
ECO Care Group
Trusted by Australian brands since 2009
Foodworks · IGA · Pizza Hut · Hills · SMG Group · Beyond Care Australia · Eco Care Group
Foodworks & IGA
National grocery groups
Pizza Hut
Hospitality brands
Beyond Care & Embrace Ability
NDIS & care providers
FAQ
Answering Your Email Questions
Straight answers to what business owners ask before investing in email and automation.
Have a different question?
Our experts are ready to audit your online presence and guide your path forward.
Get in TouchKlaviyo suits most online stores; HubSpot or ActiveCampaign suit considered B2B sales; Mailchimp works well for simpler needs. We recommend based on your data and team, not on partner commissions.
As often as you have something worth sending. Cadence matters far less than relevance and consistency.
Yes, for most businesses. Your subscribers have already chosen to hear from you, and you reach them without paying for each impression, which is why a well-run email programme usually earns its keep.
Usually. It generally comes down to authentication records, list hygiene and sending patterns, all of which are fixable with a warm-up period.
Under the Spam Act 2003 you need consent, which can sometimes be inferred from an existing customer relationship. Every message must identify you and include a working unsubscribe. We check your list against these rules before sending.
Yes. We move lists, segments, templates and flows, and warm up the new sending domain so deliverability is protected during the switch.
Ready to turn your list
into your
best-performing channel?
Book a free email audit. We will check your deliverability, review your flows and show you where revenue is being left behind.
Get my email audit No obligation. Just results.
No obligation
100% free consultation
Expert guidance
Tailored to your goals
Actionable insights
Real strategies that work