Challenge 01
Video Nobody Finds
Well-produced content sits on a channel with no titling, packaging or search strategy behind it.
The views never arrive.
SHOW, THEN TELL
Video Marketing & YouTube SEO Found and Finished.
Video strategy, production and YouTube optimisation built around search demand and viewer retention, so every asset works across YouTube, your website, ads and social.
Many buyers research on YouTube before they ever visit a website, and in most categories there is plenty of demand and very few businesses answering it properly. Video that is planned for search and packaged well can be found for years.
Orka Digital has supported Australian businesses with digital marketing since 2009, and plans every video around how it will be found and reused, working from St Marys in Western Sydney.
VIDEO PERFORMANCE
Growth model
Opportunity index
Growth path
Channel watch time
Baseline
Month 3
Month 6
Month 9
Month 12
Illustrative trajectory for a 12-month programme publishing a planned series with search-led titles and packaging.
First series
10 weeks
Plan to publish
Per shoot day
Multi
Long, short & ad cuts
Captions
Always
Accessible by default
Reporting
Monthly
Retention & views
The challenge
Why Your Video Is Not Being Watched
Three signs your video investment is not paying its way.
Challenge 02
Viewers Leaving In Seconds
Retention collapses in the opening seconds because the start was never structured.
YouTube stops recommending it.
Challenge 03
Production With No Reuse
Expensive shoots produce a single asset instead of a library of usable cutdowns.
The cost per finished asset stays high.
What we deliver
What Your Video Programme Delivers
Four workstreams that turn each shoot into a searchable, reusable library.
01/04
Video Strategy
Formats, series and topics chosen from search demand and where video genuinely beats text.
What's included
- Search demand research on YouTube
- Series and format planning
- Topic calendar
- Where video belongs on your site
Video growth model
+44% / 12 mo- Monthly Views
- 6.2K
- Videos Ranking
- 18
- Site Visits From Video
- 140
- Return on Spend
- 2.1x
Indicative model for a structured engagement in a moderately competitive market. Actual results depend on your starting position, budget and sector — we forecast against your own data before any work begins.
Why Orka Digital
Our Edge In Video
Three commitments that separate a video programme from a one-off production.
Planned For Search
Topics are chosen from what people actually search on YouTube, so each video has an audience waiting before it is filmed.
Learn moreOne Shoot, Many Assets
Shoots are planned so every day produces long-form, short-form, ad and website assets, which keeps the cost per finished asset sensible.
Learn moreYour Experts On Camera
We coach your own specialists, because credibility on camera comes from genuine expertise more than polish.
Learn moreOur Video Process, Plan to Repurpose
Most of a video's outcome is decided before and after filming, so that is where we spend the effort.
Phase 01
Plan
We identify the search demand and the formats where video is the right answer, then design the series.
Phase 02
Script
Each video is structured so the opening holds attention and the answer arrives where viewers expect it.
Phase 03
Produce
We shoot in batches so the cost per finished asset stays sensible.
Phase 04
Package
Titles, thumbnails and descriptions are crafted, because packaging decides more of the outcome than most people expect.
Phase 05
Repurpose & Review
Footage is cut down for every channel, and retention data shapes the next video.
Measured in attention
Video judged on whether it is watched.
Views alone flatter. We report on how much of each video people watch and what they do next.
01
Audience Retention
How much of each video viewers watch, read from YouTube Studio retention curves.
Reported: per video
02
Search Views
Views that came from YouTube and Google search rather than paid promotion.
Reported: monthly
03
Click-Through Rate
How often a thumbnail and title earn the click when shown.
Reported: per video
04
Website Visits From Video
Viewers who go on to your site, and what they do there, from GA4.
Reported: monthly
Client work
Work for Australian brands, since 2009.
A selection of the businesses we have supported with web design, development and digital marketing. Open any project to see what we delivered.
Digital marketing
Technology · Australia
Hills
Digital marketing for an Australian technology supplier.
Read case study
Digital marketing
Hospitality · Australia
Pizza Hut
Digital marketing for one of Australia's best-known food brands.
Read case study
Web design, development & marketing
Health & NDIS · Australia
Embrace Ability
A custom website and NDIS marketing for a registered provider.
Read case studyPlans & pricing
Video / Programmes
Production is quoted per project after a planning call; channel management is sold as a monthly hour allocation. Call 1300 189 687 for a scope and price.
Channel Setup
Get your channel ready to be found.
On Quote
fixed project price
- Channel audit and branding
- Search demand research
- Existing videos re-titled and re-packaged
- Playlists and channel structure
- New production
- Ongoing management
Recommended
Series Production
A planned series shot efficiently in batches.
On Quote
per series
- Series plan and scripts
- Batch shoot and editing
- Captions and transcripts
- Short-form cutdowns
- YouTube SEO packaging
- Paid promotion management
10 Hours
Ongoing optimisation and publishing support.
10 Hours
per month
- Publishing and packaging
- Thumbnail testing
- Retention analysis
- Website embeds
- Monthly performance report
- Quarterly topic planning
Client Testimonials
Businesses Growing Through Video
Feedback from organisations that chose to show what they do, not just describe it.
“Highly professional and creative team. Anna and Robert are a delight to work with, extremely friendly and patient. They did an exceptional job for us. Thanks guys!”
Rustam Sandhu
Ivisapoint
“Excellent work quality and hard working team. Very happy with their service and fast delivery of the products.”
Abdur Rahman
Techno Point
“Looking forward to working again with this dynamic and hard working team.”
Ashraf
ECO Care Group
Trusted by Australian brands since 2009
Foodworks · IGA · Pizza Hut · Hills · SMG Group · Beyond Care Australia · Eco Care Group
Foodworks & IGA
National grocery groups
Pizza Hut
Hospitality brands
Beyond Care & Embrace Ability
NDIS & care providers
FAQ
Answering Your Video Questions
Straight answers to what business owners ask before investing in video.
Have a different question?
Our experts are ready to audit your online presence and guide your path forward.
Get in TouchNo. A repeatable location, decent audio and good lighting outperform an expensive one-off production almost every time.
As long as the question requires. The share of the video people watch matters more than its length, and a thorough eight-minute answer often beats a rushed three.
Yes, through embedded video, transcripts and longer engaged time on page, provided it is implemented without slowing the page down.
We usually coach your own specialists, since credibility on camera comes from genuine expertise more than polish.
You do. Final videos and raw footage are handed over, and the channel stays in your own account.
Search-led videos usually build views steadily over months rather than spiking at launch. Re-packaging videos you already have is often the quickest early win.
Ready to make video
that gets
found and finished?
Book a free channel review. We will look at your existing videos and the searches in your category, and show you where the opportunity is.
Get my channel review No obligation. Just results.
No obligation
100% free consultation
Expert guidance
Tailored to your goals
Actionable insights
Real strategies that work