Challenge 01
Publishing To Fill A Calendar
Topics are chosen at the monthly meeting, so the archive has no shape and no compounding effect.
PUBLISH WITH A PURPOSE
Content Strategy Content built around demand, not deadlines.
A content architecture, editorial plan, and governance model that connect what your audience searches for to what your business needs to sell.
Publishing more is not a strategy. Knowing which questions your buyers ask, in what order, and which of those you are uniquely qualified to answer, is.
Orka Digital has planned and written website content for Australian businesses since 2009, from NDIS providers to accounting practices and national brands, working from St Marys in Western Sydney.
PROJECT TIMELINE
4–6 weeks
Project stages
Step by step
How the work progresses
Start
Audit
Map
Plan
Operate
Illustrative project timeline (4–6 weeks). Your scope sets the actual schedule.
Timeline
4–6 weeks
Strategy project
Clusters
6-12
Topics mapped
Calendar
90 days
Planned
Reporting
Pipeline
Not just traffic
The challenge
Signs You Need Content Strategy
Three signs this is the right conversation to be having.
Challenge 02
Overlapping, Competing Pages
Several pages target the same intent, so they split their own authority and none of them rank.
Challenge 03
No Line To Revenue
Content performance is reported in views, which tells leadership nothing about whether to fund more of it.
What we deliver
What Content Strategy Delivers
The work itself, written down: what you receive and what each part includes.
01/04
Content Audit
Every existing page scored for performance, accuracy, and intent, with a keep, merge, rewrite, or retire decision.
What's included
- Every existing page reviewed
- Traffic and conversions per page
- Overlaps and gaps identified
- Keep, update, merge or retire
Why Orka Digital
Our Edge
Three commitments that shape how we deliver this work.
Tied To Revenue
Every topic is linked to a business goal and measured on what it returns, not on how much is published.
Learn moreFewer, Better Pages
We merge pages that compete with each other, which often helps rankings more than writing new ones.
Learn moreBuilt For Your Team
Governance and calendars are designed around the people who will actually do the work.
Learn moreOur Process, Step By Step
Each stage produces something you can review, so nothing moves forward without your agreement.
Phase 01
Audit
Assess what you already have against demand, quality, and commercial contribution.
Phase 02
Map
Build the topic architecture and messaging matrix from research, not from brainstorming.
Phase 03
Plan
Sequence production against capacity, seasonality, and the value of each topic cluster.
Phase 04
Operate
Install the templates, briefs, and review rhythm that keep the plan running after we step back.
Phase 05
Review
Quarterly reviews keep the plan current and show what the content is returning.
What we measure
Judged on what it changes.
We agree up front how the work will be judged, then report against it.
01
Content Audit Coverage
Share of existing pages reviewed and given a clear decision.
Reported: at handover
02
Topic Clusters Mapped
Clusters defined, each with one page that owns it.
Reported: at handover
03
Organic Entrances
Visits that start on content pages, from GA4 and Search Console.
Reported: monthly
04
Content-Assisted Leads
Enquiries where content appears in the path, from GA4 and your CRM.
Reported: quarterly
Client work
Work for Australian brands, since 2009.
A selection of the businesses we have supported with web design, development and digital marketing. Open any project to see what we delivered.
Web design, development & marketing
Health & NDIS · Australia
Embrace Ability
A custom website and NDIS marketing for a registered provider.
Read case study
Digital marketing
Professional Services · Sydney, NSW
SMG Group
Digital marketing for a Sydney accounting practice.
Read case study
Digital marketing
Technology · Australia
Hills
Digital marketing for an Australian technology supplier.
Read case studyPlans & pricing
Content Strategy / Options
Every engagement is scoped and quoted after a short discovery call, with a fixed price and timeline agreed before work starts. Call 1300 189 687 or email info@orkadigitals.com.au.
Content Audit
Know what you have and what to do with it.
On Quote
tailored to scope
- Full content inventory
- Performance per page
- Keep, update, merge or retire
- Priority fix list
- Topic architecture
- Editorial calendar
Recommended
Content Strategy
A complete plan your team can run.
On Quote
tailored to scope
- Everything in the audit
- Topic architecture
- Messaging matrix
- 90-day editorial calendar
- Governance model
- Performance framework
Strategy + Retainer
The plan, then help delivering it.
On Quote
tailored to scope
- Everything in content strategy
- Monthly content production
- Quarterly strategy review
- Performance reporting
- Refresh of existing pages
- Ongoing briefs
Client Testimonials
Australian Businesses We Work With
Feedback from organisations that chose to plan and build properly.
“Highly professional and creative team. Anna and Robert are a delight to work with, extremely friendly and patient. They did an exceptional job for us. Thanks guys!”
Rustam Sandhu
Ivisapoint
“Excellent work quality and hard working team. Very happy with their service and fast delivery of the products.”
Abdur Rahman
Techno Point
“Looking forward to working again with this dynamic and hard working team.”
Ashraf
ECO Care Group
Trusted by Australian brands since 2009
Foodworks · IGA · Pizza Hut · Hills · SMG Group · Beyond Care Australia · Eco Care Group
Foodworks & IGA
National grocery groups
Pizza Hut
Hospitality brands
Beyond Care & Embrace Ability
NDIS & care providers
FAQ
Answering Your Questions
Straight answers to what clients ask before starting this work.
Have a different question?
Our experts are ready to audit your online presence and guide your path forward.
Get in TouchWe can, through Content Marketing or Webcopy. The strategy is deliberately written so an in-house team or a freelance pool can execute it too.
Almost always less than you think, done considerably better. Consolidating thin pages often lifts performance more than adding new ones.
As a drafting aid inside a strong brief, yes. As a publishing strategy, no. Unedited output competes with a million identical answers.
Consolidation and optimisation of existing pages can move within eight weeks. New clusters typically compound across two to three quarters.
We can. Many clients start with the strategy and move onto our content marketing retainer to deliver it.
That is common. The audit usually finds pages to merge or update, which is often the quickest win.
Ready to give your content
a clear
job to do?
Book a free content review. We will look at what you have published and where a strategy would help most.
Get my content review No obligation. Just a clear plan.
No obligation
100% free consultation
Expert guidance
Tailored to your goals
Actionable insights
Real strategies that work