Challenge 01
Absent From AI Answers
Buyers ask an assistant before they ask Google, and the assistant names three or four brands.
If you are not one of them, you never reach the shortlist.
OUR SERVICE
AI Search Visibility Be the Answer, Not Just a Result.
Your customers now ask ChatGPT, Gemini and Perplexity before they ever open a results page. We build the entity signals, structured data and citable content that get your brand named inside those answers.
Australians are asking an assistant before they ever open a results page. With 26.1 million Australians online, 97% of the population (DataReportal, Digital 2025: Australia), the brands named inside those answers are quietly building an advantage most competitors have not noticed yet.
Orka Digital has been earning search visibility for Australian businesses since 2009. We work out of St Marys in Western Sydney for clients across Greater Sydney and nationally — from NDIS and care providers to accounting practices and national grocery brands like Foodworks and IGA.
AI CITATION TRACKING
Answer share model
Opportunity index
Growth path
AI answer share of voice
Baseline
Month 3
Month 6
Month 9
Month 12
Illustrative trajectory for a 12-month GEO/AEO engagement, measured across six answer engines including ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
Engines tracked
6
ChatGPT to AI Overviews
Prompt set
250+
Buyer-intent questions
Citation audit
14-day
Answer share re-checked
Schema coverage
100%
Entity and FAQ markup
The challenge
Why AI Keeps Skipping You
Answer engines summarise a shortlist of sources. If your brand is not on that shortlist, the buying decision happens without you ever knowing.
Challenge 02
Content Machines Cannot Quote
Long, unstructured pages give a language model nothing clean to lift and attribute.
Without extractable answers and schema, your expertise is passed over.
Challenge 03
No Entity Authority
AI systems trust brands they can verify consistently across the wider web.
Thin citations and mismatched business details keep you out of the knowledge graph.
What we deliver
What We Build For AI Visibility
Four workstreams that move you from invisible to quotable across every major answer engine.
01/04
AI Visibility Audit
Benchmark exactly where you are cited today across six answer engines.
What's included
- Prompt set built from real buyer questions
- Baseline run across six answer engines
- Competitor citation share recorded
- Gap report on how you are described
AI visibility model
+46% / 12 mo- Answer Share
- 18.4%
- Prompts Tracked
- 250
- Brand Citations
- 96
- Referral Lift
- 2.4x
Indicative model for a structured engagement in a moderately competitive market. Actual results depend on your starting position, budget and sector — we forecast against your own data before any work begins.
Why Orka Digital
Our Edge In Answer Engines
GEO is not SEO with a new label. These are the three things we do differently, because answer engines reward different signals.
We Measure Real Answers
We run your live prompt set through each engine on a schedule and record who was actually cited, rather than reporting a proxy score from a third-party tool.
Learn moreEntity-First Foundations
We reconcile your business identity across your site, schema, Wikidata, directories and press so models resolve you to one confident entity.
Learn moreWritten To Be Quoted
Every page carries self-contained, factual passages with clear attribution, which is the format models lift from most often.
Learn moreOur GEO & AEO Process for AI Citations
A repeatable loop: find the prompts that matter, make your brand the most quotable source for them, then measure who actually got cited.
Phase 01
Prompt Discovery
We map the real questions your buyers ask assistants, from early research through to vendor comparison, and build a tracked prompt set.
Phase 02
Citation Baseline
Each prompt is run across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews to record who is cited today and how you are described.
Phase 03
Entity & Schema Strategy
We fix identity inconsistencies and deploy the structured data that lets models verify who you are and what you do.
Phase 04
Answer Content Build
We publish question-led, citable content and strengthen the third-party sources answer engines lean on.
Phase 05
Re-Test & Expand
The prompt set is re-run fortnightly. Gains are locked in, gaps are rewritten, and the tracked set grows with your market.
Measured in answers
Visibility where the decision happens.
We report on answer share and citations, because those determine whether an assistant recommends you or a competitor.
01
Answer Share of Voice
How often your brand is named across a fixed set of buyer prompts in ChatGPT, Gemini, Perplexity and Google AI Overviews.
Reported: monthly
02
AI Citations Earned
Pages of your site cited as a source inside AI answers, tracked prompt by prompt.
Reported: monthly
03
Assisted Conversions
Enquiries and sales where an AI assistant or AI search referral appears in the path, from GA4.
Reported: monthly
04
Branded Search Lift
Change in people searching for your brand name directly, from Google Search Console.
Reported: monthly
Client work
Work for Australian brands, since 2009.
A selection of the businesses we have supported with web design, development and digital marketing. Open any project to see what we delivered.
Digital marketing
Technology · Australia
Hills
Digital marketing for an Australian technology supplier.
Read case study
Digital marketing
Professional Services · Sydney, NSW
SMG Group
Digital marketing for a Sydney accounting practice.
Read case study
Digital marketing
Grocery Retail · Australia
Foodworks
Digital marketing for an Australian independent supermarket brand.
Read case studyPlans & pricing
GEO / AEO Plans
Retainers are sold as a monthly hour allocation, so you can see exactly where the time goes. Every plan is quoted against your market and site size — call 1300 189 687 for a scope and price.
10 Hours
Establish your baseline and fix the foundations.
10 Hours
per month
- AI visibility audit across 3 engines
- 50 tracked buyer-intent prompts
- Organisation & FAQ schema markup
- Entity consistency clean-up
- Monthly citation report
- Competitor answer tracking
- Answer-ready content production
Recommended
20 Hours
Build a quotable content layer and track the full market.
20 Hours
per month
- AI visibility audit across 6 engines
- 150 tracked buyer-intent prompts
- Full entity & schema architecture
- 4 answer-ready pages per month
- Competitor answer tracking
- Fortnightly citation report
- Digital PR for third-party citations
30 Hours
For brands that intend to own their category answer.
30 Hours
per month
- AI visibility audit across 6 engines
- 400+ tracked buyer-intent prompts
- Full entity & schema architecture
- 10 answer-ready pages per month
- Digital PR for third-party citations
- Fortnightly citation report
- Dedicated GEO strategist
Client Testimonials
Brands Already Being Named by AI
Feedback from organisations that moved early on answer-engine visibility.
“Highly professional and creative team. Anna and Robert are a delight to work with, extremely friendly and patient. They did an exceptional job for us. Thanks guys!”
Rustam Sandhu
Ivisapoint
“Excellent work quality and hard working team. Very happy with their service and fast delivery of the products.”
Abdur Rahman
Techno Point
“Looking forward to working again with this dynamic and hard working team.”
Ashraf
ECO Care Group
Trusted by Australian brands since 2009
Foodworks · IGA · Pizza Hut · Hills · SMG Group · Beyond Care Australia · Eco Care Group
Foodworks & IGA
National grocery groups
Pizza Hut
Hospitality brands
Beyond Care & Embrace Ability
NDIS & care providers
FAQ
Answering Your AI Search Questions
The questions we are asked most about generative engine optimisation and how it differs from traditional SEO.
Have a different question?
Our experts are ready to audit your online presence and guide your path forward.
Get in TouchSEO earns you a position in a list of links. GEO (generative engine optimisation) earns you a mention inside the answer an assistant writes. The work overlaps, because both reward genuine authority, but GEO puts far more weight on structured data, verifiable entity signals and self-contained passages a model can quote and attribute.
ChatGPT, Google Gemini, Google AI Overviews, Perplexity, Microsoft Copilot and Claude. We run your tracked prompt set through each one on a schedule and record which brands were cited and how yours was described.
We report on answer share of voice (the percentage of your tracked prompts where you are cited), total citations earned, how you are characterised in those answers, and the downstream lift in branded search and referral traffic from AI sources.
Schema and entity fixes can change how you are described within weeks. Earning citations for competitive, high-intent prompts usually takes three to six months, because models lean on sources that have been consistently corroborated across the wider web.
Yes. Most answer engines ground their responses in live search results, so organic authority remains an input to AI visibility. GEO extends that work rather than replacing it, which is why the two are usually run together.
You cannot edit a model directly, but you can change what it reads. Where an assistant repeats an outdated fact, we correct the underlying sources (your own site, schema, directories, Wikidata and press coverage) and re-test until the answer reflects reality.
Ready to be the answer
your buyers
are given?
Book a free AI visibility audit. We will run your buyer prompts through the major answer engines and show you exactly who is being cited instead of you.
Get my AI visibility audit No obligation. You keep the audit.
No obligation
100% free consultation
Expert guidance
Tailored to your goals
Actionable insights
Real strategies that work