01
Specials that are easy to act on
Weekly specials and promotions presented clearly, so a shopper can see the deal and the nearest store in seconds.
Case study
Grocery Retail
Australia
Foodworks
Digital marketing for an Australian independent supermarket brand.
Digital marketing work for Foodworks, the Australian independent supermarket brand, built to help local stores stay visible to the shoppers in their own neighbourhoods.
Delivered
Digital marketing
- Client
- Foodworks
- Sector
- Grocery Retail
- Location
- Australia
- Engagement
- Digital marketing
The story
Who we worked with, and what mattered.
01The client
Foodworks is an Australian independent supermarket brand. Its stores are run by local owners, so the brand has to speak nationally while every store still feels like part of its own community.
02The brief
Supermarket shoppers decide fast and shop close to home. The digital work had to keep weekly specials, store information and the Foodworks brand clear and consistent, whichever channel or store a shopper started from.
Our approach
What the work focused on.
The priorities that shaped our digital marketing work for Foodworks.
02
Local store visibility
Keeping individual stores easy to find for the people who live and shop nearby.
03
One brand, many stores
A consistent look and message across national campaigns and local store communication.
04
Mobile-first shopping
Content built for the phone, where most grocery browsing and catalogue checking now happens.
Scope of work
What we delivered.
- Digital marketing for the Foodworks brand
- Promotional and specials creative
- Responsive desktop and mobile presentation
Your project
Planning a project like Foodworks's? Let's talk about what would move the needle for you.
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