Reputation Management Earn Trust Before the First Conversation.

Only if it genuinely breaches the platform's policies — fake, defamatory, off-topic or posted by someone who was never a customer. In those cases we prepare and lodge the removal request. Legitimate negative reviews cannot be removed, and the better outcome is usually a good public response plus enough recent positive reviews to put it in context.

Yes, asking is entirely legitimate and encouraged. What is not permitted is offering payment, discounts or incentives in exchange for a review, or selectively asking only customers you expect to be happy. Both breach Google's policies and Australian Consumer Law, and the ACCC actively enforces this.

Volume and recency matter more than a perfect score. As a practical benchmark, aim to be within reach of the top competitors in your category and to receive reviews steadily rather than in bursts. A profile with forty recent reviews usually outperforms one with two hundred from three years ago.

Publicly, calmly and factually, without relitigating the dispute. Acknowledge the experience, correct any clear factual error briefly, and move the conversation offline. Prospects are reading your composure as much as the complaint itself, which is why an aggressive reply does far more damage than the original review.

On the Protect plan we have a pre-agreed plan: holding statements drafted, escalation contacts confirmed and approval chains set before anything happens. That means the first hour is spent responding rather than deciding who is authorised to speak.

Influence, rather than control. We build and optimise assets you own — your site, profiles, directory listings, published content — so they occupy more of the first page. Independent news coverage and third-party sites cannot be removed, but they can be pushed down by stronger owned results.