Case study Grocery Retail Tasmania

IGA Tasmania

Digital marketing for Tasmania's locally owned IGA stores.

Digital marketing work for IGA Tasmania, helping a network of independently owned grocery stores reach and serve their local communities online.

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Delivered Digital marketing

Client: IGA Tasmania
Sector: Grocery Retail
Location: Tasmania
Engagement: Digital marketing

The story

Who we worked with, and what mattered.

01The client

Tasmania's IGA stores are independently owned and operated by local Tasmanians. Each store serves its own town or suburb, under one recognisable grocery brand.

02The brief

For a network of independent stores, the job is to make the shared brand work for every location. Shoppers need to find their nearest store, see what is on special and trust that it is their local business.

Our approach

What the work focused on.

The priorities that shaped our digital marketing work for IGA Tasmania.

Find your local store

Making each Tasmanian store easy to locate, with the details shoppers look for before they visit.

Specials front and centre

Big deals and weekly specials presented so they are clear on any screen.

Local ownership, told well

Communication that reflects stores owned and run by Tasmanians, for Tasmanians.

Built for mobile

Responsive presentation for shoppers checking specials on the way to the store.

Scope of work

What we delivered.

Digital marketing for IGA Tasmania
Specials and promotional creative
Responsive desktop and mobile presentation

Your project

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