eCommerce Marketing Profitable Growth, Not Just Traffic.

It depends entirely on your margin. A store with 70% gross margin can be profitable at 2x; one selling at 25% margin needs closer to 5x just to break even. That is why we load product costs first and set the target from your economics rather than quoting an industry average.

Because retention changes what you can afford to pay for a customer. If a buyer purchases twice instead of once, your viable acquisition cost roughly doubles. Building flows first means the extra ad budget lands on a store that converts and retains, rather than one that leaks.

We work across Shopify, WooCommerce, BigCommerce and Magento. Shopify and Klaviyo is the combination we see most often, but the strategy is platform-agnostic; only the implementation details change.

For a healthy store with proper flows, email and SMS typically account for 25% to 35% of total revenue. If you are currently below 10%, that gap is usually the fastest and cheapest revenue available to you.

Yes. Conversion rate work sits alongside this service, and our development team handles larger build work. If the audit shows your bottleneck is the product page rather than the ad account, we will say so before you spend more on traffic.

We use blended reporting: total revenue against total marketing spend, sense-checked with post-purchase surveys and platform data. Every ad platform over-claims when measured in isolation, so we never add their reported numbers together.