The right strategy for a clinic is wrong for an e-commerce store. We track the benchmarks, pressures and playbooks that actually move the needle in each sector we work in.
Paid media and conversion rate optimisation have to move together. Most stores lose more revenue to checkout friction than they ever lose to weak ad targeting.
Published industry data we plan around
of online shopping carts are abandoned before the order is placed.
Baymard Institute, average of 49 cart abandonment studiesof shoppers who abandon checkout leave because extra costs such as shipping, tax and fees were too high.
Baymard Institute, checkout usability researchmore retail conversions from a 0.1 second faster mobile site.
Deloitte & Google, “Milliseconds Make Millions”Industry averages from the sources shown, not Orka Digital client results.
Each industry runs on different signals. Here's what's actually working right now, sector by sector.
Buying cycles are long and trust-led. Search visibility and content have to work alongside demand-gen to convert a considered buyer, not just capture an impulse click.
Paid media and conversion rate optimisation have to move together. Most stores lose more revenue to checkout friction than they ever lose to weak ad targeting.
Trust and clarity win the enquiry. A slow, generic website quietly costs more qualified leads than any competitor ever will.
Visual storytelling and social proof outperform discounting. Guests decide on trust well before they compare price.
Accessibility and clarity are not optional. A visitor who feels confused or overwhelmed simply leaves — the content has to carry the reassurance.
Being found nearby, fast, matters more than a polished brand. Maps listings and reviews have become the new shopfront window.
The channel a customer starts on rarely matches the one they buy on. Inventory, pricing and message need to stay consistent everywhere at once.
Trust is built from finished work, not adjectives. Portfolios, reviews and clean local SEO do more heavy lifting than any tagline.
There's no universal playbook. The right strategy for a clinic is wrong for an e-commerce store — the fundamentals just don't transfer.
We'll show you exactly where your business sits against the sector's real benchmarks — and the fastest, most credible path to close the gap.
A few details are enough. Our team will follow up with a tailored view of your industry's benchmarks.
